How ‘F1 The Movie’ is influencing fan trend at Grands Prix

Released in June 2025, F1 The Movie stars Brad Pitt and Damson Idris as APXGP drivers and brings Hollywood glamour to the Formula 1 paddock. Filmed at precise Grand Prix occasions with appearances by F1’s greatest stars, it successfully merges actuality with fiction – and its affect on fan trend has been plain.

Before the film, fan type at Grand Prix occasions primarily centred on crew merchandise, resembling duplicate jerseys and hats. Since the movie’s debut, a collaboration between Hollywood and Formula 1 has formed international fan tradition – particularly in how trackside trend now highlights the intersection of movie, sport, and elegance. The shift is evident: followers put on extra various and expressive wardrobes than ever earlier than.

This affect has fuelled the “fashiontainment” expertise, as F1 The Movie infuses motorsport trend tradition with iconic collaborations, Hollywood moments, and the rise of motorcore – all shaping what followers put on on and off the observe.

Tommy Hilfiger x APXGP

The excessive trend model entered Formula 1 by dressing Lotus and Ferrari within the Nineteen Nineties earlier than, in 2018, partnering with Lewis Hamilton and Mercedes to create particular capsule collections with the seven-time World Champion. Tommy Hilfiger’s presence in F1 The Movie felt inevitable.

The American model took a “go big or go home” method and never solely designed the precise crew package that the fictional APXGP used within the movie, but additionally went a step additional, launching it as a limited-edition merchandise for Formula 1 followers. Released on 3 June, the capsule items can be found on each the model’s web site and the F1 Store, providing an ideal mix of Hilfiger’s American type with daring motorsport components – setting the stage for one of many newest and most influential trend tendencies: motorcore dressing.

Fans now put on APXGP merchandise each at and away from the observe, treating APXGP as the present “11th team”, showcasing the movie’s affect on trend.

Damson Idris and his character Joshua Pierce, the face of the Tommy Hilfiger marketing campaign, deliver cinematic aptitude to the gathering. Quilted jackets, mechanic shirts, and polos now function the proper fashionable various to crew kits and merchandise.

Star Power: Brad Pitt & Damson Idris as type icons

One of the movie’s strongest trend indicators comes from the best costume. Brad Pitt, a self-declared trend fanatic, needed his character’s type to matter. He crafted delicate ambiguity – was he Sonny Hayes or Brad Pitt within the paddock throughout filming?

As declared by GQ, we later realised that it was all a part of the character’s wardrobe, with the items chosen by Julian Day, the costume designer, together with Pitt himself. With garments that seemed each genuine and comfy, one garment particularly caught the eye of followers: a Sunspel sweatshirt. The demand was so excessive that the model determined to create a relaunch of the precise one worn by Pitt within the movie, that includes a thyme inexperienced and pale pink color scheme, with followers not solely eager to put on branded gear but additionally a private piece of clothes that speaks to Sonny Hayes’ private type.

While Brad Pitt introduced grunge star energy, Damson Idris introduced next-generation cool and aspirational type for youthful followers. The actor performed a key function in influencing the movie’s type.

Damson Idris wore the APXGP assortment, turning it right into a collector’s merchandise for followers. But much more so, he embraced the film’s trend in actual life. At the 2025 Met Gala, themed “Superfine: Tailoring Black Style” and co-chaired by Lewis Hamilton (additionally co-producer of F1 The Movie), Idris arrived driving an F1 automotive in a customized Tommy Hilfiger racing go well with. He then dramatically revealed a pink customized tuxedo on the pink carpet – establishing himself as a trend risk-taker and a brand new icon for F1 tradition.

Motorcore: The Bigger Trend Context

From Labubu to Balletcore, at this time’s trend is dictated by the cultural conversations. A trend “core” refers to a selected trend development or aesthetic, centred round a selected visible type and life-style, accompanied additionally by the perspective of that particular area of interest. The affect of Formula 1 and F1 The Movie extends past official merchandise, tapping right into a broader “motorcore” trend momentum – a development that mirrors how drivers have develop into trend icons as effectively.

Leather motor jackets, leather-based trousers, chunky boots, and sneakers just like the Puma Speedcats are key components of the development, together with visible cues resembling sponsor logos and racing stripes. Additionally, the aesthetic is making waves in on a regular basis streetwear, having been embraced by influencers and trend lovers – making it a related and relatable development for the broader trend scene.

Motorcore has a powerful presence at racing occasions (particularly in locations like Monaco or Las Vegas), however has additionally taken to the streets of trend capitals and even the runways in Milan and Copenhagen. It can be being utilized in music, by means of stars like Rosalía, Dua Lipa, Rosé or Tate McRae who’ve all leaned into racing-inspired aesthetics – additional amplifying the cultural crossover.

The Tommy Hilfiger APXGP capsule assortment is a chief instance, providing delicate but immediately recognisable type for day by day put on. On the runways, from Ferrari Style to Diesel, Vetements, Balenciaga, Alaïa, and Jil Sander, designers have debuted racer jackets and leather-based items of their collections.

The result’s a extra various fan trend panorama throughout Grand Prix weekends. Not everybody chooses the identical crew merchandise; as an alternative, followers type it their approach, mixing it with streetwear or APXGP items to specific their identification and keenness – making Sundays as a lot a trend second as a racing spectacle.

The film has sparked trend evolution inside and outdoors the game, and with Cadillac coming into in 2026, Tommy Hilfiger will proceed the narrative from the F1 film because the official attire and life-style sponsor of an actual F1 crew.

Where as soon as the grandstands had been dominated by duplicate crew kits, now they’re a spot of trend identification for the fandom. From those who put on conventional outfits to others who deal with the paddock like a runway – along with the game, they’ve created a richer and extra various type tradition, the place the road between trend and Formula 1 will proceed to blur additional.