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Google’s Nano Banana image-generation mannequin, formally often called Gemini 2.5 Flash Image, has fueled global momentum for the Gemini app since launching last month. But in India, it has taken on a inventive lifetime of its personal, with retro portraits and native developments going viral — whilst privateness and security considerations start to emerge.
India has emerged because the No. 1 nation when it comes to Nano Banana utilization for now, in response to David Sharon, multimodal technology lead for Gemini Apps at Google DeepMind, who spoke at a media session this week. The mannequin’s recognition has additionally propelled the Gemini app to the highest of the free app charts on each the App Store and Google Play in India. The app has additionally climbed to the top of global app stores’ charts, in response to Appfigures.
Given India’s scale — the world’s second-largest smartphone market and second-biggest on-line inhabitants after China — it’s no shock the nation is main in adoption. But what’s catching Google’s consideration is not only how many individuals are utilizing Nano Banana, it’s how: Millions of Indians are partaking with the AI mannequin in methods which can be uniquely native, extremely inventive, and in some instances, fully sudden.
One of the standout developments is Indians utilizing Nano Banana to re-create retro seems to be impressed by Nineteen Nineties Bollywood, imagining how they could have appeared throughout that period, full with period-specific vogue, hairstyles, and make-up. This pattern is native to India, Sharon informed reporters.
A variation of the retro pattern is what some are calling the “AI saree,” the place customers generate vintage-style portraits of themselves carrying conventional Indian apparel.
Another pattern native to India is individuals producing their selfies in entrance of cityscapes and iconic landmarks, akin to Big Ben and the U.Okay.’s retro phone cubicles.
“We saw a lot of that in the beginning,” Sharon stated.
Indian customers are additionally experimenting with Nano Banana to rework objects, create time-travel results, and even reimagine themselves as retro postage stamps. Others are producing black-and-white portraits or utilizing the mannequin to visualise encounters with their youthful selves.
Some of those developments didn’t originate in India, however the nation performed a key position in serving to them acquire international consideration. One instance is the figurine trend, the place individuals generate miniature variations of themselves, typically inserting them in entrance of a pc display. The pattern first emerged in Thailand, unfold to Indonesia, and have become international after gaining traction in India, Sharon stated.
In addition to Nano Banana, Google has noticed a pattern the place Indian customers are using its Veo 3 AI video-generation mannequin on the Gemini app to create brief movies from previous images of their grandparents and great-grandparents.
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