China is looking it a win. What’s in it for them?

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Suranjana TewariAsia Business Correspondent and

Osmond ChiaBusiness reporter

Getty Images In this photo illustration, the logo of TikTok is displayed on a smartphone screen on April 5, 2025 in Shanghai, China. In the background is the American flag, cut  in the shape of Donald Trump's face. Getty Images

A much-awaited deal over TikTok could also be shut, with US President Donald Trump and his Chinese counterpart Xi Jinping set to debate phrases on Friday.

Top officers from each side struck a “framework” settlement this week, which stories recommend might see TikTok’s US operations offered to a bunch of American corporations.

If the deal goes by way of, it could be what one professional referred to as a “rare breakthrough” in US-China commerce negotiations – and one which settles a difficulty that has made headlines for years.

Experts have been telling the BBC what a closing deal would possibly appear like for TikTok’s 170 million US customers, and what Beijing would possibly get in return.

The US could not get the ‘secret sauce’

Chinese state media is looking it a “win-win” for each international locations, whereas Trump has mentioned “I’d like to do it for the kids”.

But quite a bit about “it” nonetheless stays unclear.

Reports recommend that American customers can be supplied a brand new US-specific model of the app. And that the US operations might be purchased by a consortium that features expertise large Oracle, and funding corporations Andreessen Horowitz and Silver Lake. The BBC has contacted the businesses for remark.

But what precisely is on the desk? At the guts of the tussle is TikTok’s algorithm – the “secret sauce” that recommends content material to customers based mostly on their preferences and behaviours.

It’s key as a result of it drives the app’s virality and enchantment. Other corporations have tried to re-create the algorithm – Instagram has Reels, YouTube has Shorts – however they aren’t pretty much as good, a former social media govt who labored for Snap and Viber advised the BBC, talking on the situation of anonymity.

“Generally, the one who introduces the technology just knows how to do it better.”

Reuters US Treasury Secretary Scott Bessent speaks to the media next to Trade Representative Jamieson Greer, following a meeting with Chinese Vice Premier He Lifeng, on the day of US-China talks on trade, economic and national security issues in Spain on 15 September.Reuters

US Treasury Secretary Scott Bessent talking to media earlier this week

TikTok’s Chinese proprietor, Bytedance, understandably refused to half with the prized formulation, and Beijing backed the agency.

But in a twist few noticed coming, China’s high cybersecurity regulator has signalled that Beijing could enable ByteDance to license the algorithm and different mental property (IP) to a US firm proprietor. But it won’t be transferred outright.

It’s a serious departure from China’s earlier hardline stance over the algorithm.

But there’s each likelihood the US model will run on a “stripped-down” model of the app’s software program, mentioned computing professional Kokil Jaidka from the National University of Singapore.

Even restricted entry might reveal how the expertise drives engagement, moderation and advert focusing on – all of the issues that make the app so worthwhile, she provides.

“It simply doesn’t make business sense for ByteDance to hand over its most valuable asset when a lighter version can keep the app running without giving away its edge.”

But these modifications will have an effect on the consumer expertise – the app could present much less various content material than customers would possibly see elsewhere, Dr Jaidka provides.

“A lighter, slower, more domestic version – while ByteDance keeps the crown jewels in Beijing.”

The deal might nonetheless be some time away

The consumer expertise will stay the identical, and with “Chinese characteristics”, based on US Treasury Secretary Scott Bessent, who’s main his facet’s negotiating workforce.

The “Chinese characteristics” could be the issue although – that’s, in reality, a phrase typically utilized by the Chinese Communist Party to distinguish its manner of doing issues.

US officers, together with Trump throughout his first time period, have lengthy raised considerations about who has entry to TikTok’s knowledge, and the affect the app has over US customers.

These questions over nationwide safety spurred laws that former president Joe Biden signed into regulation final 12 months, requiring TikTok at hand over management of its US operations or face a ban.

Trump has since modified his thoughts, crediting TikTok for reinforcing younger voter assist in his 2024 election win.

But a sale should nonetheless fulfill US lawmakers and allay the troubles that kickstarted all the things. Congress is prone to have to approve any settlement, and there may be already political backlash in Washington on each side of the aisle.

Republican lawmaker John Moolenaar has mentioned he’s involved that the agreed framework might nonetheless enable Chinese authorities affect and management.

“Put simply: the statute requires full separation from ‘foreign adversary’ control, and a license would not appear to meet that test,” lawyer Hdeel Abdelhady advised the BBC.

Getty Images People gather for a press conference about their opposition to a TikTok ban on Capitol Hill in Washington, DC on March 22, 2023.Getty Images

The chance of a ban on TikTok drew protests within the US when first introduced

Deals of this measurement usually take months and even years to finish, and there are a selection of points to resolve.

For one, it’s not clear how US-owned and operated TikTok would work together with TikTok elsewhere, which might be nonetheless be owned by ByteDance.

And two, ByteDance, being a personal firm, would want approval from its board for the association to proceed.

That provides a layer of complication even when the Chinese authorities – which enforces export controls on superior applied sciences like algorithms – has already permitted the deal.

And the US president himself, who has confirmed to be an unpredictable commerce associate, might create contemporary problems.

Beijing buys time – and leverage

We know Trump is eager on a TikTok deal, and we all know why.

It can be a giant win for his administration. One in seven individuals on the planet use the app, which additionally doubles up as an enormous market for patrons and sellers internationally, from the US to Germany, Indonesia to the Philippines.

“This is the only social media app that didn’t originate in the US and so it’s very valuable,” the previous social media govt mentioned.

The common income per consumer for many social media apps within the US is 5 to 10 instances greater than different international locations, with America doubtless making up one thing near 50% of ByteDance’s general income, he added.

Tech information website The Information estimated ByteDance’s international income to be $39bn (£28.6bn) in 2024, with TikTok accounting for $30bn.

What we do not know but is how China would acquire from such a deal.

The licensing deal will enable ByteDance to maintain its algorithm underneath wraps – a strategic benefit if the US ever intends to launch new apps to compete with these already working within the nation, mentioned pc scientist Ben Leong.

And relatively than be banned, TikTok will get to remain within the US market. TikTok’s father or mother would additionally retain the only largest stake within the app, together with the emblem, format and branding.

Getty Images TikTok CEO Shou Zi Chew speaks during a Senate hearing Getty Images

TikTok CEO Shou Zi Chew has appeared earlier than the US Senate to reply questions on nationwide safety considerations

The deal additionally creates a “TikTok Template” for different Chinese corporations to deploy their expertise within the US by way of licensing, investor and tech professional Kevin Xu wrote in his latest e-newsletter.

He added that ready-to-go Chinese applied sciences that matter to nationwide competitiveness, like batteries and uncommon earths, might now movement to the US extra simply.

“This is the formula that will likely be applied should, say, BYD want to make a jump into the US market, or CATL want to step up its expansion to supply more US carmakers with its batteries.”

China can spin the deal as a win – it’s exporting Chinese-made tech by itself phrases. And that may be important leverage for Beijing in commerce negotiations with Washington.

“The Chinese side have called the talks in depth, constructive and candid. That signals that they are actually quite happy with how things are going,” mentioned former World Bank Country Director for China Bert Hofman. “Question is when will there be a full deal?”

A TikTok deal might purchase them time for precisely that. The US is a large export marketplace for China, and China is a serious purchaser of American agricultural items. High tariffs would harm each. There are additionally export controls on each side, particularly limiting US entry to uncommon earths, which China has a close to monopoly over.

Ultimately, it appears a breakthrough on TikTok is progress for China. The US could get a deal, however maybe not the coup Trump had in thoughts.

“The deal might work on paper – but in practice, it will always sit under a cloud,” Dr Jaidka mentioned.

“A US TikTok will look like the same app, but behind the scenes it will run on borrowed code, firewalled data, and political trust that could vanish overnight.”


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