Hilton Continues Fast Growth of Lifestyle Portfolio with Launch of Outset Collection by Hilton, Designed for Company Searching for Soulful, Independent Hotel Experiences

With first lodges bookable in November and greater than 60 in improvement, new upscale conversion model provides flexibility for house owners and company

MCLEAN, Va.–(BUSINESS WIRE)–
Hilton (NYSE: HLT) at this time introduced the launch of Outset Collection by Hilton, the corporate’s twenty fifth model and eighth in its rising Lifestyle portfolio. The new model underscores Hilton’s dramatic progress trajectory and deal with choices for patrons within the fastest-growing segments, notably the gathering and way of life areas. With a rise in company searching for boutique lodges with an unbiased identification and expertise, Outset Collection supplies extra distinctive methods to remain.

This press launch options multimedia. View the total launch right here:

ACME Hotel Chicago, Outset Collection by Hilton

The assortment’s first lodges will start welcoming company later this 12 months, with bookings obtainable on Hilton.com beginning this November. At launch, Outset Collection may have greater than 60 lodges in improvement, with long-term progress potential of greater than 500 lodges throughout the United States and Canada alone.

This various assortment of lodges, initially in the United States, will put Hilton’s signature hospitality in locations company won’t count on, starting from city locations, small cities, journey outposts and offbeat hubs. Confirmed lodges within the assortment embrace a basecamp for exploration in Moab and a boutique resort in Chicago.

“At Hilton, we continue to reimagine what’s next in hospitality, and today, we’re delivering it. Outset Collection is an expression of our commitment to growth, innovation and meeting the evolving needs of travelers around the world,” stated Chris Nassetta, president and CEO, Hilton. “By expanding our Lifestyle portfolio, we are broadening the ways guests engage with Hilton and unlocking new possibilities for our owners, our teams and the communities we serve.”

A Focus on Owner Flexibility with the Backing of Hilton
Driven by the fast-paced progress of Hilton’s present manufacturers, notably Curio Collection and Tapestry Collection, the corporate has constantly delivered industry-leading share of conversions in the United States. In the second quarter of 2025, conversions throughout 10 Hilton manufacturers accounted for greater than one-third of openings.

Building on this success of conversion lodges, Outset Collection will characteristic a variety of lodges, with upscale finishes and story-driven designs. The format is versatile so that every location’s identification can run deep. Whether it’s hidden gems, revived landmarks or city boutiques, every keep is layered with narrative and goal.

Owners will steadiness sturdy product and repair with a wider, extra versatile vary of experiences and facilities, together with the standard and award-winning hospitality that vacationers have come to count on from Hilton. For instance, meals and beverage choices will range throughout the model, based mostly on market demand, visitor sentiment or resort expertise, starting from cafes with mild bites to full lunch and dinner ideas.

“Independent hotels thrive when they can preserve their unique character while tapping into the power of a global hospitality leader,” stated Chris Silcock, president, world manufacturers and industrial providers, Hilton. “With Outset Collection, we are offering owners the flexibility they want without compromising on quality. By combining one-of-a-kind properties with Hilton’s powerful commercial engine and commitment to exceptional product, service, and technology, we’re elevating our value proposition across the board.”

Hilton’s Development Strategy and Leadership within the Lifestyle Space
Hilton has a wealthy historical past of strategically growing and launching new manufacturers for each visitor and each journey event. Hilton constantly evaluates the market and recognized a white house within the upscale and higher midscale assortment section. More than 50 p.c of the worldwide resort provide is unbranded or unbiased, and Hilton acknowledged a chance to deal with an unmet want.

Outset Collection will be part of Hilton’s sturdy Lifestyle portfolio, which additionally contains NoMad, Canopy, Curio Collection, Graduate, Tapestry Collection, Tempo and Motto. The continued deal with this class is underscored by super progress. Earlier this 12 months, Hilton’s Luxury and Lifestyle portfolios reached 1,000 hotels globally.

All lodges in Outset Collection will take part in Hilton Honors, the award-winning visitor loyalty program with greater than 226 million members for Hilton’s portfolio of world-class manufacturers. Members will have the ability to e-book, earn and redeem Hilton Honors Points for stays by Hilton’s direct channels and benefit from the Hilton Honors advantages they know and love.

About Hilton
Hilton (NYSE: HLT) is a number one world hospitality firm with a portfolio of 24 world-class manufacturers comprising greater than 9,000 properties and almost 1.3 million rooms, in 139 nations and territories. Dedicated to fulfilling its founding imaginative and prescient to fill the earth with the sunshine and heat of hospitality, Hilton has welcomed over 3 billion company in its greater than 100-year historical past, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been acknowledged as a worldwide chief on the Dow Jones Sustainability Indices. Hilton has launched industry-leading know-how enhancements to enhance the visitor expertise, together with Digital Key Share, automated complimentary room upgrades and the flexibility to e-book confirmed connecting rooms. Through the award-winning visitor loyalty program Hilton Honors, the greater than 226 million Hilton Honors members who e-book instantly with Hilton can earn Points for resort stays and experiences cash cannot purchase. With the free Hilton Honors app, company can e-book their keep, choose their room, verify in, unlock their door with a Digital Key and take a look at, all from their smartphone. Visit stories.hilton.com for extra data, and join with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.

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Kristen Savoy
Hilton Global Brand Communications
[email protected]

Source: Hilton

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