New Global Lifestyle Monitor™ Survey Confirms Cotton is the Fiber of Selection

CARY, N.C./ WASHINGTON, D.C. — October 7, 2025 — Cotton Incorporated and COTTON USA™ immediately launched new findings from the 2025 Global Lifestyle Monitor™ Survey, providing a compelling snapshot of shopper preferences shaping the way forward for the attire trade, sustainability, and buying behaviors.

The outcomes from the worldwide survey, which interviewed 13,026 customers throughout 13 nations, reveal that consolation, high quality, and sturdiness stay the highest drivers of attire purchases worldwide, reinforcing cotton’s place because the pure selection for customers throughout demographics.

These insights arrive at a pivotal second, as manufacturers, retailers, and producers search to align with evolving shopper values.

The launch coincides with World Cotton Day (October 7), a world observance celebrating cotton’s function in economies, communities, and trend.

“On World Cotton Day, we recognize the fiber that continues to appeal most to consumers around the globe,” says William Kimbrell, president and chief government officer at Cotton Incorporated. “Comfort and quality remain top priorities for consumers, and cotton delivers on both, naturally. The latest data from the Global Lifestyle Monitor™ Survey confirms that cotton is the fiber of choice for consumers for everyday wear, performance, and sustainability.”

Key Findings from the Global Lifestyle Monitor™ Study:

• Cotton is the Preferred Fiber Globally
  3 in 4 (75 p.c) customers desire clothes fabricated from cotton, cotton blends, or denim, overwhelmingly forward of artifical fibers like polyester, spandex, and rayon.
• Cotton Tops in Comfort, Quality & Authenticity
  Consumers charge cotton clothes as essentially the most snug (67 p.c), softest (66 p.c), very best quality (59 p.c), most genuine (56 p.c), and most sustainable (49 p.c) in comparison with clothes constituted of polyester or rayon.
• Natural Fibers Command a Premium
  Over half (59 p.c) of world customers are prepared to pay extra for clothes constituted of pure fibers similar to cotton, citing consolation (66 p.c) and high quality (63 p.c) as key causes.
• Environmental Trust in Cotton
  Most customers contemplate cotton (83 p.c) and different pure fibers to be protected for the atmosphere, whereas fewer than half imagine artifical fibers like rayon (48 p.c), polyester (46 p.c), and Tencel (41 p.c) are environmentally protected.
• Sustainability Matters, But Trust Is Key
  75 p.c of world customers are serious about sustainable clothes, with 21 p.c calling it important and 54 p.c saying it’s “nice to have.”
• Tactile Advantage in Retail

Consumers say making an attempt on clothes (71 p.c) and feeling the material (56 p.c) are the highest the explanation why they like buying in-store, a transparent benefit for cotton’s tactile enchantment.

“This year’s Global Lifestyle Monitor™ findings show that cotton’s strengths — comfort, quality, and environmental trust — are exactly what consumers are seeking, no matter where they live,” stated Liz Hershfield, Executive Director, COTTON USA™. “As brands and retailers adapt to shifting consumer habits and tighter economic conditions, cotton’s durability and versatility make it a smart choice for building products that last, resonate globally, and meet sustainability goals.”

Posted: October 7, 2025

Source: Cotton Incorporated