How Techhouse by .Life is redefining the digital life-style class

idor begins roughly at Samyan Mitrtown, a life-style centre on the southern fringe of the Chulalongkorn University campus. In all, One Bangkok has 160,000sqm of leasable retail space unfold over three distinct retail zones.

One of these zones, spanning 5 ranges, is The Storeys, which homes what’s apparently the world’s largest Swatch retailer (over 600sqm on two ranges) and a novel Jim Thompson retailer (500sqm) that features a eating terrace. 

These have been each open from the get-go, however new retailers are persevering with to open, together with On Bangkok, a Swiss sports activities attire model that’s launching quickly. It can be On’s second opening in Thailand after its debut in Icon Siam in August.

Techhouse by .Life: visible feast and tech connoisseur’s delight

As if the Swatch and Jim Thompson items aren’t spectacular sufficient, it’s laborious to not be impressed by one of many new retailers in The Storeys retail zone. Techhouse by .Life is a large-format know-how retailer on the second ground. 

It’s the primary, and thus far solely, Techhouse by .Life retailer beneath the Dotlife model owned by Thai private know-how retailer Copperwired. Copperwired is a public firm that has a portfolio of 10 know-how manufacturers in Thailand, together with Dotlife itself, Apple, Samsung and Xiaomi. In all, it has 107 outlets and Techhouse by .life is the crown jewel.

The retailer presents an incredible assortment of design-rich purposeful know-how gadgets, together with a foldable drone mannequin that may be carried in a briefcase. When airborne, it might dodge obstacles in small areas and transmit in HD from a distance of 15 kilometres. Techhouse additionally presents a robotic mannequin that appears like a small canine and has a wide range of industrial, search and rescue and private leisure features.

There are additionally robovacs, gramophones, wi-fi audio system, good watches, exercise trackers, safety gear and extra. Many of the merchandise are for connoisseurs of modern digital merchandise, however the retailer itself is a visible feast for anybody who cares to go in and browse.

Copperwired’s model wingspan is huge.

Across its 10 manufacturers, Copperwired markets a variety of digital life-style merchandise. Thai entrepreneur Paramate Rienjaroensuk based the corporate on the flip of the century and has simply celebrated its twenty fifth birthday. 

Its first retailer was the very first Apple retailer in Thailand, which opened in Siam Piwat’s Siam Discovery mall in downtown Bangkok. It now has 27 in whole, with all however 4 scattered round main purchasing centres in Greater Bangkok. The idea has been rebranded as iStudio.

Forerunner of the Techhouse by .Life idea was Copperwired’s Dotlife shops, a stripped-down idea with a restricted number of devices and peripherals, however notable for his or her polished visible merchandising. The first of those opened in 2010, and there are actually 20 in operation.

The firm reported revenues of 8.8 billion Thai baht in 2024 (US$275 million), with 24 per cent labeled as ‘digital lifestyle’, 59 per cent as smartphones, and 15 per cent as computer systems and tablets.

Copperwired’s outcomes for the third quarter will not be but out there, however for the primary half of the yr, revenues and earnings are on monitor to smash final yr’s. Year-to-date revenues have been 5.2 billion baht ($160 million), up 20.9 per cent from the primary six months of 2024, and web after-tax earnings have been $41.9 million ($31 million), up 17.4 per cent.

Tops in private know-how?

While the in-store expertise of the private know-how class has been steadily bettering over time – with Apple arguably at the vanguard – multi-category tech shops have a distinctly completely different alternative to awe guests and coax cash out of their wallets. 

This is finished by showcasing two completely different sorts of merchandise: first, people who the customer would possibly already personal however are so superior in design and interpretation that they make the acquisition compelling. In different phrases, they appear to be fully new merchandise regardless that they aren’t. 

Indeed, Copperwired casts its firm mission with the slogan ‘Design Lifestyle Technology’, which, for as soon as, is just not an exaggeration dreamed up by a advertising and marketing guru. It distributes greater than 2000 gadgets throughout its portfolio, representing about 200 manufacturers.

The second product kind is at the vanguard and doesn’t require a big assortment to make an impression, because it achieves this by making a constructive view of the retailer as an entire. 

Techhouse by .Life captures this buyer, too. In the case of its drone and robotic, solely a single number of every is on show. This, although, is adequate to instantly make a constructive impression on prospects’ notion of the retailer, and therefore their inclination to make a purchase order, even when that buy isn’t the drone or the robotic itself.

However, it takes greater than product to place a retailer like this on the high of its class. The retailer design is by Whitespace, a Bangkok-headquartered firm that has been the architect for a number of high-profile shops and purchasing locations, together with these of Dotlife itself. 

Techhouse by .Life has finished a wonderful job creating a calming house with participating shows that invite prospects to browse and examine, just like how guests would possibly use a showroom or a museum.

With Techhouse and progressive idea variations like these of Swatch and Jim Thompson, The Storeys at One Bangkok has already established itself as certainly one of Bangkok’s main purchasing centres. 

While the Rama IV strip isn’t but a reputable rival to the Siam-EmDistrict strip as Bangkok’s principal purchasing space, One Bangkok and Central Park are already forming the core of an amazing future retail vacation spot.