Salt Life Accelerates as a Full Coastal Lifetype Model Below Iconix; Expands Retail, DTC, and New Classes

SALT LIFE

NEW YORK, NY, UNITED STATES, November 7, 2025 /EINPresswire.com/ — One yr after being acquired by Iconix International, the SALT LIFE model is accelerating its transformation right into a full coastal life-style model—increasing far past attire to seize each dimension of “life on the water.” With progress throughout retail, e-commerce, and a number of new product classes, the SALT LIFE model is rising as some of the dynamic progress engines within the Iconix portfolio.

Building on its coastal heritage, the SALT LIFE model has expanded its retail presence and is on monitor to double its retail enterprise in 2026. This momentum is fueled by class diversification and the launch of a brand new e-commerce platform in Spring 2025, designed to energy steady product drops and strengthen direct-to-consumer efficiency. Distribution continues to develop by way of Belk, Dillard’s, Dick’s Sporting Goods, and SaltLife.com, bringing the model’s coastal life-style to extra customers nationwide.

Category Expansion
Salt Life’s fast enlargement displays a strategic imaginative and prescient to increase its model past attire and into complementary life-style sectors:
• Apparel & Swim: Thread Collective (males’s/girls’s attire and swim).
• Accessories & Outdoor: RGA Leatherworks (luggage, coolers, belts, wallets), Eyeking (sun shades), Rip and Drift (cell equipment, surf/paddle/skim/boogie boards), Chaby International (chairs and umbrellas at Dick’s Sporting Goods).
• Footwear: SG Footwear launching males’s/boys’ in Spring 2026, with girls’s/women’ to observe.
• Beverages: Lugo’s Craft Spirits introducing Salt Life Rum Cocktails throughout 400 Publix Liquors shops in November 2025.
• Home: Magnussen Home Furnishings (furnishings), Mohawk (rugs and mats at Wayfair, Home Depot, Bed Bath & Beyond), J. Queen New York (bedding, bathtub, and seashore towels).

Beyond merchandise, the SALT LIFE model continues to construct fairness by way of Salt Life Food Shack, partnerships with the Jacksonville Jaguars, and help of the Western Surfing Association (WSA) and Surf Industry Members Association (SIMA)—initiatives that reinforce authenticity and broaden attain.

The Next Wave
With momentum constructing, the SALT LIFE model is charting the subsequent section of its life-style enlargement. The model is actively pursuing partnerships in new classes that carry the “life on the water” expertise to each a part of customers’ lives:
• Fishing Equipment & Outdoor Gear – rods, reels, sort out, and coastal journey equipment.
• Kids’ & Youth Apparel – family-coordinated seashore and activewear.
• Fragrance & Personal Care – ocean-inspired scents, physique care, and candles.
• Outdoor Living & Pet Accessories – gear and life-style merchandise that carry the coastal life-style dwelling.
“Salt Life is proving to be one of the most dynamic brands in the Iconix portfolio,” stated Bob Galvin, CEO of Iconix International. “By widening categories and building a full lifestyle experience, we’re creating scalable, multi-year growth. The next phase of that growth is already underway as we expand internationally, bringing the Salt Life lifestyle to new markets around the world.”

ABOUT SALT LIFE
SALT LIFE (https://www.saltlife.com) is a premier coastal life-style model that embodies the spirit of journey, leisure, and connection to the ocean. Since its founding in 2003, the SALT LIFE model has grow to be synonymous with coastal tradition and outside dwelling, providing high-quality attire, equipment, and activewear for ocean lovers. The model caters to those that embrace actions similar to fishing, diving, browsing, and seashore dwelling, constructing a faithful following by way of its dedication to a laid-back, lively life-style. The SALT LIFE model is now increasing past attire, providing a spread of dwelling and life-style merchandise that permit prospects to LIVE THE SALT LIFE expertise each on and off the water.

ABOUT ICONIX
Iconix International Inc. owns, licenses, and markets a diversified portfolio of athletic, heritage, and different shopper manufacturers, together with UMBRO^®, STARTER^®, DANSKIN^®, HOODRICH^®, BUFFALO DAVID BITTON^®, and WAVERLY^®. In addition, Iconix gives model administration, licensing, and different advisory providers to homeowners of brand name IP on a world foundation. The Company licenses its and third-party manufacturers to a community of main retailers, producers, and different operators that contact each main section of retail distribution in each the U.S. and worldwide. Through its in-house enterprise improvement, technique, merchandising, promoting, and public relations departments, Iconix manages these manufacturers to drive greater shopper consciousness, broader industrial attain, and better model valuations.

Tony Perez
Salt Life Marketing
[email protected]

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