Authentic and Orbico Signal Partnership to Drive Dockers’ Enterprise in Europe and Central Asia — Authentic Brands Group

Authentic Brands Group (Authentic), a worldwide model growth and licensing platform, at present introduced a long-term partnership with Orbico Group (Orbico), one in every of Europe’s main model distributors, to broaden the Dockers model throughout Europe, together with key markets comparable to Italy, Spain, Portugal, the United Kingdom, and past.

The new settlement marks a strategic milestone in Dockers’ enlargement following its acquisition by Authentic. Through the partnership, Orbico will oversee distribution, manufacturing, and design throughout key classes, together with sportswear, activewear, socks and hosiery, life-style and efficiency footwear, outerwear, carrying baggage, swimwear, and extra, for grownup women and men.

“Partnering with Orbico allows us to bring Dockers to a key market while maintaining the brand’s authentic heritage,” stated Henry Stupp, President, Lifestyle & Entertainment EMEAI at Authentic. “This partnership builds on Authentic’s established relationship with Orbico, following our successful partnership on the Champion brand across EMEA. Together with Orbico, we will extend Dockers’ iconic appeal, expand the assortment, and position the brand for long-term growth in the region.”

Dockers has lengthy held a significant presence throughout Europe that spans greater than three a long time, the place its legacy of high quality and wearability has earned a loyal following. The model continues to resonate with shoppers who worth versatile, snug, and timeless wardrobe necessities.

“This partnership marks an important step in deepening Orbico’s relationship with Authentic and reinforcing our leadership in brand distribution across the region,” stated Edward Malky, CBO – Style, at Orbico. “Dockers holds strong equity and recognition among European consumers, and together we will focus on maximizing its potential through strategic channel expansion and localized brand execution.”

Since its founding in 1986, Dockers has been a staple of American type, making khakis and chinos synonymous with easy, on a regular basis style. Under Authentic’s possession, Dockers is embarking on a renewed international technique centered on long-term worth creation by expanded advertising initiatives, elevated storytelling, and partnerships that amplify visibility and engagement throughout new channels and audiences. By leveraging the confirmed experience of present licensing companions inside its international ecosystem, Authentic continues to unlock new alternatives to develop its portfolio and strengthen its worldwide footprint.