What Startups Are Selling For The Person Who Has Everything

In current years, we’ve witnessed continued shrinkage in funding to consumer-facing product startups, notably these promoting devices and giftable items.

While there’s no single rationalization for the decline, it doesn’t assist that this has been a tricky space for returns. It’s a widespread pattern, as we’ve chronicled, affecting areas together with vogue, shopper electronics and the once-burgeoning direct-to-consumer area.

All that is to say that, if one had been perusing just lately funded startups to search out present concepts, the choices aren’t as broad as they was once. No extra $700 juicers or smart party coolers this vacation season.

That mentioned, there are nonetheless intriguing choices within the combine, notably round wellness, customization and attire. To illustrate, we used Crunchbase data to assemble an inventory of 24 corporations funded this yr with merchandise in the marketplace, starting from libido-lifting kits to 3-D printers. We additionally dig into among the extra clear traits.

Wellness is without doubt one of the high traits

Wellness was the standout focus space this yr for shopper devices and merchandise startups.

This contains probably the most closely funded and best-known title on the record — Oura, maker of good rings that monitor over 20 biometrics to ship wearers personalised and well timed well being metrics. The beginning worth is round $500.

We may all use a greater evening’s sleep, and startups are tackling this space as effectively. The high fundraiser right here is Eight Sleep, which picked up a $100 million Series D in August. It sells linked mattress gear that may regulate to offer optimum temperature and help.

Getting older additionally brings its share of wellness wants, and startups are on this too. This contains San Francisco-based OneSkin, which sells anti-aging skincare merchandise and raised a $20 million spherical this summer season. And for menopausal or post-menopausal girls, there’s a Black Friday sale at Womaness, which sells “menopause survival,” libido-lifting and wholesome growing older kits, together with skincare and sexual wellness merchandise.

Customization

Personalized presents are additionally a well-liked providing, with a number of just lately funded startups centered on custom-made merchandise.

For inventive sorts, Arcade presents an AI-enabled platform for designing jewellery and residential decor items. The startup then works with a staff of “verified makers” to show the design right into a completed product.

On the manicure entrance, Blank Beauty is mixing up customized nail polish primarily based on customer-submitted images. The Tennessee startup snagged a $6 million Series A in May.

For these searching for an expensive merchandise to pre-order, in the meantime, crowdsource-backed EufyMake desires to allow you to make your individual customized creations with its private, 3-D texture UV printer. One can presently pre-order a printer for $2,300.

Fashion’s nonetheless in model (considerably)

We’re additionally nonetheless seeing some vogue startups elevating good-sized rounds, though it’s admittedly not probably the most action-packed sector.

The greatest startup fundraiser on this area of interest for 2025 was Kim Kardashian’s Skims. The shapewear and clothes model closed on $225 million in a Series D this month.

Vivrelle, a subscription providing for luxurious equipment, was one other investor favourite, selecting up a $62 million spherical this summer season. It’s additionally operating a Black Friday sale for these focusing on followers of designer purses.

Fun vs. fundable

Overall, there’s plenty of stuff to purchase, even when VCs haven’t been heavy patrons of the buyer area.

This is fairly typical. As startup classes go, shopper merchandise has at all times been one of many extra enjoyable ones to analysis. Offerings are typically intelligent, quirky and nice-to-have, if not important.

But whereas the class could also be a startup reporter favourite, it’s not at all times enterprise traders’ high decide. This was obvious for 2025, as VCs poured document sums into AI offers and largely ignored market-ready shopper merchandise and gadget startups.

Still, I wouldn’t depend this sector out. For one, whereas we didn’t see many market-ready shopper merchandise unicorns, traders did put appreciable money into quite a few robotics startups engaged on shopper merchandise.

Bots for home tasks look notably compelling. Two-year-old The Bot Co. has raised $300 million so far to develop a robotic for doing home tasks. And Sunday, a Benchmark-backed startup constructing a family robotic able to doing on a regular basis chores, launched its first bot, Memo, final week. Several others within the closely funded area are engaged on each shopper and extra specialised office bot choices.

Perhaps these would be the sizzling vacation merchandise in a pair years. If they work in addition to early buzz hints, they could even be capable to wrap themselves.

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Illustration: Dom Guzman