Samsung Introduces ‘One Shot Challenge’ Powered by Galaxy AI – Samsung World Newsroom

Samsung Electronics at the moment launched its new “One Shot Challenge” marketing campaign, showcasing the simplicity of taking pictures with Galaxy AI.¹ Created in collaboration with acclaimed photographer Tom Craig, the movie highlights how the Generative Edit characteristic on Galaxy Z Fold7 makes capturing the best shot easy.

As the 12 months involves a detailed, Samsung is encouraging individuals to remain current with family and friends this festive season. New European analysis² from the corporate reveals greater than half of respondents (57%) say taking photographs pulls them out of the second they’re making an attempt to get pleasure from.

In the movie, acclaimed photographer Tom Craig — whose work has appeared in Esquire, Vanity Fair and Vogue — demonstrates how Galaxy AI options like Generative Edit³ assist customers get the right shot whereas holding their deal with what issues.

He makes use of Generative Edit on Galaxy Z Fold7 to take away visitors from Piccadilly Circus and fill in lacking particulars — proving perfection can come later, with out the trouble of snapping a number of photographs.

The analysis additionally signifies that almost half of respondents (45%) really feel strain to seize the right picture. Almost three-quarters (73%) say they wish to dwell within the second extra and fear much less about getting the precise image, but many say this strain stems from eager to protect recollections (83%) or look good on social media (30%).

When reviewing their photographs, about 9 in ten respondents (86%) have seen background parts they need they may take away — together with photobombers (38%), stray objects (33%) and undesirable shadows or reflections (34%). Despite these distractions, 74% have by no means used AI instruments on their smartphones to repair them.

Key moments individuals say they’ve missed as a result of they have been busy taking photographs embrace household celebrations, vacationer landmarks and even milestones of their youngsters’s lives:

“So much of great photography happens in the moment, the right look, the perfect light, the exact setting. It is frustrating when an unwelcome distraction ruins that,” stated Tom Craig. “Our smartphones give us the power to capture these important moments, but it’s crucial not to get so caught up chasing the perfect picture that we end up missing the moment entirely. The One Shot Challenge is about empowering everyone to capture beautiful memories and get back to enjoying them immediately, safe in the knowledge that Generative Edit can perfect the details later.”

“At Samsung, we know life’s best moments happen when we’re fully present — but we also want to capture memories we can cherish,” stated Benjamin Braun, chief Marketing Officer at Samsung Europe. “The One Shot Challenge encourages people to enjoy those moments while still taking great photos effortlessly. With Galaxy AI’s Generative Edit, you can stay focused on the experience — confident that every shot can be beautifully refined.”

Starting November 25, customers can be part of the marketing campaign by sharing footage perfected with Generative Edit on Instagram.

About Tom Craig

Tom Craig is a celebrated British photographer whose work spans editorial, industrial and tremendous artwork spheres with placing originality and emotional depth. His pictures have graced the pages of main publications, together with Vogue, Vanity Fair, Esquire and The Sunday Times Magazine, the place his storytelling lens has captured a few of the most compelling figures and moments of our time.

His artistry has earned him a number of accolades, together with three nominations or wins for ‘British Magazine Photographer of the Year’ and the distinguished title of The Telegraph’s “Travel Photographer of the Year.”

A daily fixture within the British artwork scene, Craig exhibited for 5 consecutive years on the National Portrait Gallery and served as Photographer-in-Residence for the Royal Geographical Society — testomony to his enduring cultural relevance and artistic versatility.

Research methodology

Conducted by: Opinium Research

Sample: Weighted to be nationally consultant 500 adults from the UK, the Netherlands, Denmark, Czechia, France, Germany, Poland, Italy, Spain and Austria

Fieldwork dates: 28 Oct 2025 – 7 Nov 2025