Report On Women In Gaming Reveals Missed Alternatives For Manufacturers 12/29/2025

Gaming has lengthy
been offered as a passion dominated by males, regardless of video video games’ rising recognition with individuals of all genders. Even as an consciousness of ladies in gaming has grown, stereotypes of ladies avid gamers
as “unserious,” “casual,” or solely eager about “cozy” cellular video games have endured, supported by a masculine gatekeeping tradition amongst sure gaming
communities.

A brand new report on girls in gaming suggests simply how flawed these dated stereotypes are, getting down to put such myths to relaxation, whereas exploring how their gaming habits do differ from
males.

Ad effectiveness evaluation agency MarketCast launched a brand new ““Myth-Busting Women Gamers” report, based mostly on an internet survey of 1,679 girls and ladies aged 13 and up, and 397
males aged 18 and up. MarketCast Vice President, Head of Gaming Chris Tee defined that comparisons between women and men solely used responses from avid gamers 18 and older, with knowledge for lady respondents
beneath 18 used for “additional context.”

One remark from a 15-year-old lady from Illinois printed within the report, for instance, reads, “Many assume ladies play slow-paced
video games. Wrong! They are additionally aggressive avid gamers who gained trophies together with males, altering the gaming neighborhood for good.”

And girls avid gamers really spend extra time gaming per week, on
common (19.8 hours), than males (18.9 hours). While they’re barely extra more likely to be “casual” avid gamers who spend 10 hours per week or much less on gaming (22% to twenty%), they’re additionally
barely extra more likely to be “hardcore” avid gamers who spend 20 hours or extra gaming per week (43% to 41%).  Sixty-four % of ladies avid gamers aged 18-34 within the survey additionally mentioned they had been
keen to pay for in-game purchases with actual cash, in comparison with 69% of males.

Another fable tackled by the report is the concept that girls solely wish to play “cozy” video games on cellular
units and draw back from faster-paced titles like first-person shooters.

According to the report, roughly half of ladies and ladies surveyed most popular “cozy games,” and roughly half
most popular “fast-paced games,” with the share who most popular “fast-paced games” rising to 55% amongst those that play video games throughout a number of units. Comparatively, 79% of males
within the survey most popular “fast-paced games,” with solely 21% responding that they most popular “cozy games.” Another manner to take a look at these outcomes, because the report factors out, is that
girls signify a extra numerous vary of gaming habits than males.

The report additionally explores different methods by which girls avid gamers, on common, have totally different gaming habits than males. Eighty-one %
 of ladies aged 18-34 within the survey mentioned that spending time with others whereas gaming was extra essential to them than profitable, for instance, in comparison with 73% of males. One option to attraction to girls avid gamers
seems to be customization: 88% of ladies within the survey agreed that customization elevated their need to purchase or play a sport extra.

“Women aren’t simply collaborating in gaming;
they’re shaping its future by driving demand for deeper customization, stronger communities, and extra intuitive units,” the report concludes. “For builders, publishers, and entrepreneurs,
the chance isn’t merely to acknowledge girls in these areas, however to design with them on the heart.”

MarketCast has plans to broaden on the findings of the report. Tee instructed
Marketing Daily {that a} future iteration of the report will discover generational variations, each amongst and between ladies and men.