How smartphone manufacturers advanced and engaged in 2025

The yr 2025 began with Android 15 and now nearing its conclusion on Android 16. While this was simply one of many new issues that has occurred this yr, the 2026 goes to be a transformational part for foldable telephones with Samsung being anticipated to deliver its tri-fold telephones to India. However, this wasn’t a simple yr for the smartphone manufacturers the place they needed to take care of a steep rupee fall and rising reminiscence prices main to cost improve.

Every yr begins with Samsung and its Galaxy S collection gadgets and 2025 was no totally different when it launched Galaxy S25, Galaxy S25+ and Galaxy S25 Ultra. Later on, it stretched the collection by launching a slim type issue, Galaxy S25 Edge and ended with Galaxy S25 FE. The Galaxy Z Fold 7 and Flip 7 made it the king of foldable once more in 2025.

In 2025, Samsung exceeded with Galaxy AI the place it introduced some pure, free flowing synthetic intelligence instruments in its gadgets that made issues a lot simpler and simpler. While fruit vendor nonetheless scuffling with its intelligence, Samsung confirmed how it may be accomplished.

OnePlus had a stressed 2025 by which it needed to launch two flagship telephones: OnePlus 13 and OnePlus 15, to save lots of its place within the premium phase. It additionally crammed in with Nord gadgets like Nord 5 and CE 5, however didn’t transcend slab fashion telephones, and has in some way closed the ‘Open’ for now. It tried to make some localistaion efforts below Project Starlight, however total had a muted time.

Nothing had an incredible success in 2025 by which it launched telephones like Phone 3 and earlier than it, got here with Phone 3a and 3a Pro. It aligned its India-centric strategy by bringing the CMF staff to India and partnering with native distributors to serve for the world. It additionally saved its group engaged with gadgets like Phone 3a Community Edition. Nothing is stressing upon native AI apps and thus launched Playground and OS Essential.

Talking of success, Vivo couldn’t have requested for a greater yr the place it dominated the Indian smartphone market by share with clear reduce merchandise ranging throughout collection, from Y, T, V and the flagship X collection. While V collection had a loyal fanbase in India, the camera-focussed X collection instilled belief that Vivo can even make good digicam telephones which no model can match, identical to the newly launched Vivo X300 collection. Similarly, its sub-brand iQOO needs everybody to realize it as a efficiency oriented entity somewhat than simply gaming with telephones like iQOO 15.

Oppo had a good 2025 the place it expanded its product collection with Reno 13 and 14 collection and Find X9 collection. It didn’t make a lot noise although, however simply sat amongst high 5 smartphone manufacturers within the nation with collection like Okay and A. However, the Chinese smartphone maker didn’t transcend smartphones in India with merchandise like sensible glasses which it sells in different markets. Similarly, Realme had a patchy time this yr by which carried out nicely with collection like 15 Pro and ending it on a excessive word with Realme GT 8 Pro.

Xiaomi want to overlook 2025 as a result of it didn’t do nicely. It collapsed from being the primary smartphone model to quantity 5 or 6. The product lineup was not clear from the model, it simply launched one flagship cellphone this yr, Xiaomi 15 collection. Its sub-brand Redmi did not seize the creativeness of Indian consumers who’re marching in the direction of premiumisation.

Motorola has been a silent but efficient model in 2025 in India. The craze began by it with the Edge 60 collection got here to a conclusion on Motorola Edge 70 the place it showcased different model how issues may be accomplished good and straightforward. Not solely this, Motorola additionally launched Razr 60 collection and let folks have interaction with model extra usually.

Apple had an exceptional 2025 by which it launched iPhone 17 collection consisting of iPhone 17, iPhone 17 Pro and that iPhone 17 Pro Max and a brand new member iPhone Air. This yr, Apple made modifications to the digicam setup, each entrance and rear. It additionally made some design modifications within the Pro variants, whereas bringing a a lot lighter cellphone that solely runs on e-SIM. 2025 had been probably the most priceless yr for Apple in India the place it had gained lots each by way of worth and quantity.

Google had a reasonably good 2025 with telephones like Pixel 10 collection doing nicely for the model in India. Its second foldable providing, Pixel 10 Pro Fold, had caught the eye of the consumers with its finesse and nice infusion of synthetic intelligence.

Lava, the one India smartphone model nonetheless working amongst Chinese and Korean gamers, tried new issues with Agni 4 whereas introducing itself to the world of AI. In 2025, it confused upon its sturdy space of sub-15K and launched telephones that had pure working system and comparable cameras.