Twins Burgers and Sweets mixes TikTok enjoyable with King Cake season, Ya Understand

LAFAYETTE PARISH — What began as a playful gingerbread cookie experiment throughout the holidays has changed into a year-round crowd-pleaser at Twins Burgers and Sweets, the place well-liked TikTok movies, handmade treats and King Cake season are bringing smiles and persevering with custom right here in Lafayette.

Twins Burgers and Sweets has King Cakes, Ya Understand?

After first launching their web site for year-round gingerbread twin cookies, the gross sales have been initially slower than what Twin Owners Billy and Denny Guilbeaux hoped for. However, throughout Christmas, the domestically owned store gained traction on-line after the house owners leaned into humor and short-form movies Co-owner Billy Guilbeaux mentioned these movies helped spark momentum.

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“Once we started making the videos, things started to change,” Billy mentioned. “People really connected with it.”

The gingerbread twins, offered two cookies to a pack, aren’t only a seasonal novelty. Billy and Denny mentioned the cookies can be found year-round on the store, one thing longtime prospects have come to anticipate.

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Now that we’re in Mardi Gras season, the main target shifts from gingerbread to King Cake. With Mardi Gras arriving earlier this 12 months, the King Cake season is compressed, rising demand and manufacturing within the bakery.

“Mardi Gras being early makes people feel like they need to hurry up and get a king cake,” Guilbeaux mentioned. “We make the dough from scratch, the fillings, the icing, everything.”

One element that units their truffles aside is coloration. Instead of brilliant, synthetic hues, Twins makes use of pure meals coloring, leading to softer shades of inexperienced, purple and gold.

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“We do our best to give customers the best that we can.”

Behind the scenes, co-owner Denny Guilbeaux prefers to be within the bakery, making an attempt to verify every part is as near excellent as potential, particularly as on-line orders improve. Some King Cakes are baked particularly for delivery, whereas others are reserved to make sure in-store prospects don’t go away empty-handed.

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“The plan is not to run out in the front,” Denny mentioned. “I don’t want people to come in and not have a king cake.”

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While pecan praline and cream cheese stays a fan favourite, the twins say the true reward comes from buyer suggestions, each in individual and on-line.

“When people tell us our videos made them laugh or that we brightened their day, that’s what motivates us,” Billy mentioned. “That’s the fuel to get up and do it again every day.”

As King Cake season continues, the Guilbeaux twins hope their mixture of humor, hospitality and handmade sweets retains Acadiana smiling all the way in which to Mardi Gras.

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