ROYAL CARIBBEAN GROUP INTRODUCES ‘POINTS CHOICE,’ SETTING A NEW STANDARD IN TRAVEL LOYALTY

Royal Caribbean, Celebrity Cruises, and Silversea Guests will Earn Points Across Brands and Apply them to The Group Loyalty Program of their Choice

MIAMI, Jan. 15, 2026 /PRNewswire/ — Royal Caribbean Group (NYSE: RCL) is elevating the bar for loyalty throughout the holiday {industry} with the introduction of Points Choice, a part of a groundbreaking new program created to offer loyal visitors one thing extraordinary: the liberty to earn factors on any of its three manufacturers and apply them the place they matter most, whatever the ship they’re crusing.

At a time when many loyalty applications are lowering advantages, Royal Caribbean Group is charting a distinct course – enhancing the expertise for its most devoted visitors with advantages that make loyalty extra rewarding and linked throughout manufacturers. Points Choice displays the corporate’s dedication to turning the holiday of a lifetime right into a lifetime of holidays, by making each journey rely and each level extra significant for individuals who select to trip with Royal Caribbean, Celebrity Cruises, and Silversea.

“Points Choice is designed with our guests at the center,” stated Jason Liberty, chairman and CEO, Royal Caribbean Group. “Our guests are exploring more of our brands than ever before, and we believe our loyalty experience should grow with them. Points Choice gives every guest the power to direct their loyalty points within our family of brands where they will have the biggest impact for them.” 

Launching in January 2026, Points Choice seamlessly connects the Royal Caribbean Group loyalty applications together with Royal Caribbean’s Crown & Anchor Society, Celebrity Cruises’ Captain’s Club, and Silversea’s Venetian Society. A visitor crusing with one model can now apply their earned factors to any of the three applications – persevering with to construct standing the place they like or accelerating their standing in a program they’re curious to discover.

Points Choice builds on the success of Royal Caribbean Group’s Status Match program – launched in May 2024 – which permits loyalty members from its household of manufacturers to take pleasure in equal tier standing throughout all three manufacturers. This means visitors maintain their hard-earned advantages after they sail with any model within the Royal Caribbean Group household. Together, Status Match and Points Choice create essentially the most built-in and rewarding loyalty ecosystem within the {industry}.

Royal Caribbean Group’s Points Choice program highlights:

• More Flexibility & Choice: Guests can apply earned factors to the loyalty program of their alternative, serving to them construct standing with their most well-liked model whereas having fun with standing match throughout the household of manufacturers.
• Earning Points: Members proceed incomes factors as they do at the moment, with the choice to maneuver factors as much as 14 days after their crusing. Guests could make their alternative on-line, placing management proper at their fingertips.
• Effective Date: Available on sailings departing on or after January 30, 2026.

Additional info on Points Choice, level conversion particulars, and FAQs is on the market here.

About Royal Caribbean Group
Royal Caribbean Group is a number one international trip firm spanning cruise, unique locations, and land-based trip experiences. The firm operates almost 70 ships crusing to 1000 locations throughout all seven continents by its three wholly owned manufacturers – Royal Caribbean, Celebrity Cruises, and Silversea – and a 50% three way partnership curiosity in TUI Cruises, which operates the Mein Schiff and Hapag-Lloyd manufacturers. The Group is increasing its portfolio of personal locations from three to eight by 2028 by its Perfect Day and Royal Beach Club collections and the corporate will enter river cruising in 2027 with Celebrity River Cruises. Powered by progressive manufacturers, superior know-how, and an industry-leading loyalty program, the corporate has constructed a linked trip ecosystem, turning the holiday of a lifetime right into a lifetime of holidays. Named to Forbes’ 2026 Best American Companies lists, Royal Caribbean Group is guided by its mission to ship the perfect holidays responsibly. For extra info, go to royalcaribbeangroup.com.

SOURCE Royal Caribbean Group