Choice Hotels International Launches New Global Campaign Centered on Travel Values

Campaign that includes Keegan-Michael Key displays how vacationers are redefining worth in 2026

NORTH BETHESDA, Md., Jan. 20, 2026 /PRNewswire/ — Choice Hotels International, Inc. (NYSE: CHH) as we speak unveiled its newest global marketing campaign centered on Travel Values, celebrating how the proper keep can unlock extra significant journey experiences. The marketing campaign highlights how staying with Choice Hotels offers company extra worth for his or her cash, serving to them take advantage of out of the moments they care about.

As vacationers more and more prioritize experiences over issues, worth has taken on a brand new that means. Today’s customers need to stretch their journey {dollars} additional by unlocking extra: extra journeys, extra experiences, and extra recollections. The marketing campaign faucets into this shift, reframing worth and displaying how Choice Hotels continues to assist company get extra out of each keep.

This marketing campaign marks the corporate’s third 12 months collaborating with actor and comic Keegan-Michael Key, whose humor and relatability assist carry the thought to life. Developed in collaboration with Key, artistic company 72andSunny New York, media company dentsu X, and Choice Hotels, the multi-channel marketing campaign contains 30- and 15-second commercials working throughout TV, linked TV, digital, and social channels all through 2026.

The artistic embraces the concept that worth means one thing somewhat completely different to everybody. Whether you worth an additional spherical of golf, an evening out dancing, or areas designed to unwind and recharge, the marketing campaign demonstrates that Choice Hotels has a spot for each sort of journey, and each sort of traveler. 

“Our campaign reflects how people are thinking about travel today,” mentioned Noha Abdalla, Chief Marketing Officer, Choice Hotels International. “As we continue to grow our footprint and awareness with global audiences, this campaign shows how Choice Hotels offers guests more ways to get what they value on a trip across an extensive portfolio of brands and locations, so they can enjoy comfort, flexibility, and making meaningful memories.”

Key’s continued partnership with Choice Hotels is rooted in how journey has formed his personal life. “Some of my fondest memories, from childhood to recent years, come from being on the road with loved ones,” mentioned Keegan-Michael Key. “What I appreciate about Choice Hotels is how deeply they value creating meaningful moments for guests, and their wide range of brands reflects that commitment by offering options for every guest and every kind of stay. They continue to create places that take the pressure off travel, which is why staying at their hotels resonates with me.”

This 12 months’s marketing campaign highlights Choice Hotels manufacturers that outline worth as we speak, from the familiarity and ease of Comfort Hotels to the elevated design and native really feel of Cambria Hotels. Together, these manufacturers present how Choice Hotels helps a wide range of journey types, priorities, and causes for being on the highway. The marketing campaign additionally highlights Choice Privileges®, the #1 resort rewards program, which just lately launched an all-new rewards expertise enabling members to earn extra rewards extra continuously, obtain Elite standing sooner, and entry unique advantages designed to assist get probably the most from each keep. The inclusion of the award-winning rewards program reinforces how Choice Hotels continues to paved the way in redefining loyalty and giving members easy, attainable, and versatile methods to earn and use rewards at over 7,000 properties throughout 46 international locations and territories.

The marketing campaign will launch on January 20^th and will likely be seen throughout varied leisure and sports activities channels, together with notable prime sports activities moments like school basketball. The marketing campaign will even seem throughout Choice Hotels’ and Key’s social media channels, with key channels together with Facebook, Instagram, Pinterest, Snap and TikTookay.

To view the advert marketing campaign, click on here. 

About Choice Hotels®    

Choice Hotels International, Inc. (NYSE: CHH) is among the largest lodging franchisors on the earth. The challenger in upscale and a pacesetter in midscale and prolonged keep, Choice® has almost 7,500 lodges, representing greater than 630,000 rooms, in 45 international locations and territories. A various portfolio of twenty-two manufacturers that vary from full-service higher upscale properties to midscale, prolonged keep and economic system allows Choice® to fulfill vacationers’ wants in additional locations and for extra events whereas driving extra worth for franchise homeowners and shareholders. The award-winning Choice Privileges® rewards program and co-brand bank card choices present members with a quick and simple technique to earn reward nights and personalised perks. For extra info, go to www.choicehotels.com.   

SOURCE Choice Hotels International, Inc.