CNN International Groups Up with Hyundai Motor Company for world marketing campaign together with unique sponsorship of latest CNN Originals Series, Okay-Everything

ATLANTA/SEOUL, January 28, 2026 – CNN International Commercial (CNNIC) and Hyundai Motor Company (Hyundai Motor) are increasing the long-term partnership between the 2 firms with a brand new enhanced world marketing campaign that can join Hyundai Motor with CNN’s worldwide viewers in new methods.

This marketing campaign contains Hyundai Motor being the unique sponsor of Okay-Everything: a CNN Originals Series which is able to hint the roots of Korean tradition with a few of the greatest names in Korea’s inventive scene. From Seoul to Singapore and past, the four-part sequence delves into the eagerness, innovation, and world enchantment driving Korean cultural phenomenon.

This new host-led multi-platform journey sequence, Okay-Everything with Tony-award nominated actor, director, producer, and social advocate Daniel Dae Kim is at present in manufacturing. Okay-Everything follows Daniel Dae Kim on a quest to find how Korea has sparked a world popular culture motion and can function 4 devoted episodes spotlighting music, movie, meals and wonder that includes a few of Korea’s greatest names in every subject – together with singer Taeyang, actor Lee Byung-hun, Michelin-starred chef and restaurateur Corey Lee, and supermodel Irene Kim.  Airing on CNN International within the spring of 2026, all 4 episodes will stream on HBO Max. Additionally, a devoted digital hub will function a wealthy suite of digital and social content material celebrating Korean creativity and cultural impression.

CNNIC’s 22-year long-standing partnership with Hyundai Motor has included many profitable collaborations round inspiring programming, aligning with Hyundai’s enduring dedication to progress, creativity, and world impression. These embrace sponsorships for Visionaries – a 2024 sequence spotlighting extraordinary people and provoking leaders throughout artwork, enterprise, know-how and sport, and Saved by the Future – a 2020 sequence that explored how innovation would form the best way we dwell sooner or later. As a world model deeply rooted in Korea, Hyundai has grown alongside the nation’s personal journey of innovation and progress. This newest marketing campaign is rooted in storytelling and explores how Korea has emerged as a world cultural powerhouse – influencing the worlds of music, meals, movie, vogue, and know-how.