The MC Collective expands luxurious journey and way of life portfolio

The MC Collective has secured new partnerships with luxurious journey firm Lightfoot Travel and the Singapore Yachting Festival, increasing its footprint throughout the luxurious journey, hospitality and way of life area.

Under the brand new partnership, Lightfoot Travel has appointed The MC Collective to help its strategic communications efforts in Singapore and throughout Asia Pacific. The journey firm is understood for its personalised, tailored luxurious holidays worldwide.

Meanwhile, The MC Collective will lead strategic communications and media engagement for the Singapore Yachting Festival forward of its 2026 version, which is able to happen from 23 to 26 April 2026 at ONE°15 Marina Sentosa Cove.

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According to the company, the brand new consumer wins underscore continued demand for The MC Collective’s working mannequin, which centres on senior-led, lean groups centered on reputation-building, experience-driven storytelling and industrial influence, notably for high-consideration journey and premium way of life manufacturers. The appointments additionally replicate the company’s broader push into company communications.

“Lightfoot Travel and Singapore Yachting Festival are each distinctive manufacturers working in high-expectation classes. These are audiences who worth element, belief and credibility, and that’s precisely the place senior-led communications makes the distinction. We’re proud to help each groups with a technique that’s clear, environment friendly and outcomes-focused,” stated Eliza Marriott-Smalley (pictured proper), founding father of The MC Collective. 

The wins observe the current appointment of Michele Batchelor (pictured left) as The MC Collective’s lead advisor, company. Batchelor was most not too long ago director of company affairs and communications for Southeast Asia at American Express and is a former Bloomberg journalist.

With greater than 20 years of expertise throughout American Express, Singtel and Bloomberg, Batchelor strengthens The MC Collective’s capabilities in company positioning, government profiling, points administration, stakeholder engagement and inner communications, complementing its current strengths in way of life, hospitality and F&B.

Speaking on her function, Batchelor stated, “I’ve led communications in complex, fast-moving environments and worked with agencies of every shape and size. What I value about The MC Collective model is the clarity and pace: senior people delivering strong thinking quickly, with no layers. It’s less like managing an agency, more like extending your own leadership bench.”

The newest wins construct on The MC Collective’s rising presence within the hospitality area. In June final 12 months, the company was appointed regional public relations accomplice for Mama Shelter as the life-style resort model geared as much as open its first Asia property in Singapore in September 2025.

Under the remit, The MC Collective is dealing with media relations, key opinion chief advertising and marketing and strategic partnerships for Mama Shelter Singapore regionally and throughout the area. The property, situated on Killiney Road, marked the Paris-founded model’s Singapore debut, bringing its signature mixture of daring design, community-led programming and laid-back hospitality to Orchard Road.

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