Social Media Secrets and techniques From 5 Journey Manufacturers | CO

Social media has develop into one of the vital highly effective instruments in journey advertising, serving to manufacturers flip inspiration into bookings and followers into loyal vacationers. While each model approaches it in a different way, probably the most profitable journey firms share a couple of constant methods: storytelling, neighborhood, and a powerful visible identification. 

Here are social media secrets and techniques from 5 journey manufacturers which might be profitable on-line—primarily based on analysis and real-world efficiency.

Engage your vacationers

Pack Up + Go constructed its complete model round shock journey—an idea that naturally lends itself to social engagement. Rather than posting generic vacation spot pictures, the model shares actual traveler reactions, vacation spot reveals, and spontaneous journey moments that spark curiosity and pleasure. This form of content material turns followers into members, encouraging engagement and sharing as a result of individuals wish to know the place they’re going subsequent relatively than simply seeing one other postcard picture.

User-generated content material is a core a part of Pack Up + Go’s technique on its Instagram, which has over 100K followers. Happy vacationers usually publish their surprise-trip reveals—like pictures with indicators asserting locations—which the model then amplifies. This genuine content material not solely drives excessive engagement but additionally evokes others to observe alongside and think about their very own future adventures, making a self-reinforcing loop of curiosity and loyalty.

Partner with microinfluencers

UnCruise Adventures is a boutique journey model providing small-ship expedition cruises to locations like Alaska, Hawaii, Costa Rica, and the Galápagos. Unlike bigger cruise strains, their social technique focuses on genuine, experiential storytelling—sharing dramatic photographs and movies of kayaking with whales, jungle hikes, and snorkel excursions, which faucets immediately into followers’ want for journey and connection.

With over 200K followers on Facebook, the corporate’s social content material usually options actual vacationers and creators capturing the journey firsthand, inviting followers to think about themselves in these moments relatively than merely selling itineraries. By partnering with microinfluencers and journey creators who produce high-quality content material about distinctive experiences, UnCruise builds belief and pleasure round its model and doesn’t solely depend on polished ads.

Spotlight experiences relatively than simply journeys

Modern Adventure makes use of social media to place its curated small-group excursions as deep cultural experiences, not simply journey itineraries. With practically 40K followers on Instagram, the model frequently posts pictures and brief movies highlighting actual moments from journeys—native interactions, landscapes, and group actions that really feel aspirational but attainable.

These posts usually showcase the distinctive personalities of their excursions and leaders, reinforcing their model as one which connects vacationers with significant experiences. Whether it’s a countryside cooking lesson or a neighborhood artisan market stroll, Modern Adventure’s content material invitations followers to think about themselves there, making the model extra participating and shareable.

Embrace neighborhood and actual moments 

Hostelworld’s social media technique facilities on actual traveler experiences and neighborhood. With a powerful presence (over 300K followers on Instagram), the account highlights genuine journey moments—all the things from hostel hangouts and spontaneous meetups to suggestions for solo vacationers navigating new cities.

Their Instagram reels and posts usually deal with individuals and expertise first, not simply locations to remain. Content like neighborhood journey suggestions and real hostel moments resonate with funds backpackers and solo adventurers, serving to Hostelworld construct a loyal, engaged viewers that shares their posts and interacts as in the event that they’re a part of a worldwide journey neighborhood.

Tell your story persistently with long-form content material 

The Feel Good Family paperwork their full-time caravan travels round Australia with weekly movies and tales that really feel like episodic storytelling, not one-off posts. Their YouTube channel has grown to over 100K subscribers with a whole bunch of journey movies and guides, which they share throughout social platforms.

By persistently posting long-form content material (like their “Lap Around Australia” collection) alongside shorter Instagram and Facebook updates, they create a story that followers can develop with over time. This consistency in content material and genuine portrayal of each day life on the street builds a powerful, supportive neighborhood that engages, shares, and returns time after time.

CO— goals to deliver you inspiration from main revered specialists. However, earlier than making any enterprise determination, it’s best to seek the advice of knowledgeable who can advise you primarily based in your particular person scenario.

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Published February 06, 2026