Taiwan Tourism Administration Brings Waves of Wonder to Phoenix Travel & Adventure Show 2026

PHOENIX, Feb. 17, 2026 /PRNewswire/ — The Taiwan Tourism Administration (TTA), by way of its Los Angeles Office, efficiently wrapped up a high-impact presence on the Phoenix Travel & Adventure Show 2026, held February 14-15 on the Phoenix Convention Center, capturing robust curiosity from hundreds of Arizona vacationers keen to find Taiwan as their subsequent long-haul vacation spot.

Taiwan Tourism Administration operated one of many largest cubicles on the present, strategically positioned close to the doorway of the exhibition corridor, making certain excessive visibility and constant foot visitors all through the two-day occasion.

A Booth That Stopped Traffic

Designed to be each playful and immediately recognizable, the Taiwan sales space featured a large bubble tea cup set up, with Taiwan Tourism’s beloved ambassador OhBear showing to sip from it. The outsized centerpiece shortly grew to become a favourite picture spot, drawing attendees in for selfies whereas sparking conversations about Taiwan’s vibrant meals tradition and journey experiences. An onsite picture sales space added to the selfie expertise, with free picture printouts for guests wanting to avoid wasting the reminiscence.

Visitors had been invited to participate in a spread of hands-on cultural actions, together with:

• Taiwanese Pinball, a traditional evening market recreation
• Paper Taiwanese Douli Hat DIY, providing a inventive introduction to conventional headwear

With Lunar New Year approaching, Taiwan Tourism additionally distributed fortunate pink envelopes, a cherished customized in Taiwan symbolizing luck. Each envelope featured a QR code that generated a novel digital blessing and randomly assigned a present to the recipient, mixing custom with interactive know-how and including a component of shock to the sales space expertise.

The occasion was extremely valued by the native abroad Taiwanese neighborhood, with help supplied by Tony Kao of the Overseas Community Affairs Council, and Ruey Yu of the Taiwanese American Association of Arizona. Volunteers from the native Taiwanese-American neighborhood additionally participated, with volunteers wearing Indigenous Taiwanese apparel (together with Rukai and Paiwan conventional clothes), introducing guests to Taiwan’s various cultural heritage.

The sales space additionally featured journey product promotions resembling free half-day excursions for worldwide arrivals (halfdaytour.taiwan.net.tw), Taiwan Pass journey affords (twpass.tw), and transit customer incentives together with NT$600 (~US$19) of airport buying vouchers (bit.ly/TransitInTaiwan). Attending Taiwanese airways, together with China Airlines, EVA Air, and STARLUX Airlines shared their newest choices and discounted flights, whereas supplies from companions resembling Lion Travel USA promoted their itinerary packages and Taroko Sports in Phoenix, highlighting Taiwan’s robust baseball tradition.

Strong Airline Presence Highlights Growing Connectivity from Phoenix

Reflecting Taiwan’s growing accessibility from the U.S. Southwest, all three of Taiwan’s worldwide airways—China Airlines, EVA Air, and STARLUX Airlines—had been represented on the sales space. Notably, China Airlines and STARLUX Airlines have every launched direct flights from Phoenix to Taipei in latest months, considerably strengthening Taiwan’s place as a hub for Arizonans’ journey round Asia.

All three airways sponsored roundtrip Economy Class tickets to Taiwan, which had been awarded to fortunate attendees by way of an on-site fortunate draw, producing pleasure and reinforcing Taiwan’s enchantment as an easy-to-reach Asian vacation spot.

Strengthening Trade Partnerships

On the primary day of the present, TTA additionally hosted the exhibition’s FAM-TAS journey commerce luncheon briefing for dozens of native trade companions, that includes representatives from Taiwan Tourism, and all 3 Taiwanese airways. The session launched Taiwan’s key promoting factors to American vacationers, highlighting its place as an underrated vacation spot for out of doors, cultural and culinary adventures. The airline representatives emphasised their direct routes to Taiwan from Phoenix Sky Harbor International Airport (PHX) and different North American gateways, in addition to Taiwan’s rising function as a hub for North Americans seeking to discover the remainder of Asia.

Building Momentum within the U.S. Southwest

“Phoenix is an exciting and fast-growing market for Taiwan,” stated Vivian Lin, Director of the Taiwan Tourism Administration’s Los Angeles Office. “With new nonstop flights connecting Phoenix directly to Taipei, Taiwan has never been more accessible to Arizona travelers. At this year’s Travel & Adventure Show, we wanted to create an experience that felt joyful, welcoming, and unmistakably Taiwanese—from bubble tea and Lunar New Year traditions to hands-on crafts and airline partnerships. The response from attendees confirmed that curiosity about Taiwan is strong, and we’re thrilled to continue building on this momentum.”

Next Stops: Los Angeles and Dallas

Following the success in Phoenix, Taiwan Tourism Administration will proceed its U.S. outreach at upcoming Travel & Adventure Shows:

• Los Angeles Travel & Adventure Show – March 7–8, 2026
• Dallas Travel & Adventure Show – March 28–29, 2026

Travelers attending these exhibits can anticipate equally immersive experiences, cultural actions, and possibilities to win flights to Taiwan, as TTA continues to showcase the island’s wealthy tradition, fashionable cities, pure magnificence, and heat hospitality beneath its international model, “Taiwan – Waves of Wonder.”

Download photographs and associated information from this press launch right here: bit.ly/TTAatTASPhoenix2026

ABOUT TAIWAN TOURISM ADMINISTRATION
The Taiwan Tourism Administration is the official authorities company of Taiwan (R.O.C.) answerable for home and worldwide tourism coverage growth and execution. The Southwestern US market is managed by the Los Angeles workplace of TTA. The advertising and marketing slogan at present in use for Taiwan is “Waves of Wonder.” The official ambassador of the TTA is OhBear, a cartoon Formosan Black Bear, the nationwide animal of Taiwan.

For extra details about Taiwan tourism, please go to the official web site of the Taiwan Tourism Administration: eng.taiwan.net.tw

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Instagram: @taiwantourism.na
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Contact: Alex Trup
[email protected]
+1 (929) 474-6565

SOURCE Taiwan Tourism Administration