LAFC Broadcasts Landmark Partnership with Seoul Tourism Organization

Los Angeles Football Club (LAFC) in the present day introduced a brand new partnership with the Seoul Metropolitan Government and the Seoul Tourism Organization (STO), launching a singular collaboration that connects international soccer tradition with worldwide journey, way of life, and vacation spot storytelling. The partnership brings collectively LAFC’s rising worldwide fan base and Seoul’s dynamic international enchantment by a collection of built-in advertising and marketing and fan engagement initiatives. 

Through this partnership, LAFC will collaborate with Seoul Tourism Organization on fan-focused activations and high-visibility occasions designed to showcase Seoul’s vibrant tradition whereas increasing LAFC’s worldwide presence, notably throughout Asia and North America. The initiative displays the membership’s continued dedication to constructing significant cultural connections with supporters all over the world, each on and off the pitch. 

“At LAFC, we’re always looking to build partnerships that go beyond the pitch and create real cultural connections with our supporters,” stated LAFC Co-President Larry Freedman. “Seoul is one of the world’s most dynamic cities with a global influence that spans sports, entertainment, and lifestyle. This collaboration with Seoul Tourism allows us to connect our fans to that energy in an authentic way, while continuing to grow LAFC’s presence on the international stage.” 

As the house membership of South Korean soccer icon Son Heung-Min, LAFC instructions important curiosity from followers throughout Asia and worldwide. This international attain will function a platform to introduce Seoul’s tourism choices to worldwide audiences, making a cultural bridge between LAFC supporters and the town of Seoul whereas elevating Seoul’s profile as a must-visit international vacation spot. 

“This collaboration, utilizing sports events that the whole world watches, is a vital opportunity to effectively promote Seoul’s beauty to the global market,” stated Ki Yon KIL, CEO of the Seoul Tourism Organization. “By combining the high interest in K-Culture with sports fandom, we will continue to expand Seoul’s presence as a leading global tourism city.” 

Seoul Tourism will probably be featured at the membership’s Fan Fest forward of its house match towards the San Jose Earthquakes on April 19 at BMO Stadium. Fans will be capable to take pleasure in interactive experiences highlighting Seoul’s trendy way of life, tradition, and inventive vitality. The “Visit Seoul” official YouTube channel and different social media platforms may also function LAFC gamers, extending attain to a worldwide viewers. Those that comply with the YouTube channel and go to vacationer data facilities or “Seoul My Soul” retail places in Seoul may also be eligible to obtain unique limited-edition posters that includes LAFC imagery. 

The collaboration may also embody intensive digital and in-stadium visibility all through the season. The “Seoul My Soul” model will seem throughout LAFC matches broadcast on Apple TV, alongside distinguished out of doors promoting placements throughout BMO Stadium.