Infacet Lander Haus Mercantile, Kirkwood’s new way of life retailer

When Brittney Flamm got down to design Lander Haus Mercantile (104 N. Clay), her new store in Kirkwood, there was little doubt that her private aesthetic would drive the décor.

For the 33-year-old native St. Louisan who studied trend merchandising at Fontbonne University, adventures on the open street and Western-style costume are main sources of inspiration. She’s captivated by such cities as Nashville and Round Top, Texas, describing the latter as “the vintage and antique capital of the world” and “the perfect girls’ weekend.” She admires the best way that Southern ladies “dress to the nines, even if they don’t have a lot going on.”

Photography by Kevin A. Roberts

Photography by Kevin A. Roberts

In opening the boutique, she wished to seek out the correct area to specific her fashion. “I never wanted to be in a new-construction building—I’m not a fan,” says Flamm. “I wanted a space that had character.”

Tucked right into a courtyard constructing across the nook from the historic Kirkwood Train Station, Lander Haus Mercantile occupies 900 sq. toes, an intimate setting that Flamm says was an intentional design selection she hopes will draw prospects. The inside options moody inexperienced partitions, handmade cabinets, and linen pendant fixtures illuminating the dressing rooms. “I want people to feel welcomed here and greeted right away,” she says. “I want to create an environment that people want to come back to.”

Shoppers can discover a broad collection of relaxed, comfortable fundamentals. The stock is informal but put collectively—suppose pintuck, eyeleted clothes; blouses and button-downs; and cowboy T-shirts for males designed by an artisan in Montana. Clothing from manufacturers comparable to Rails, Marine Layer, and Faherty are anticipated to promote properly. “A lot of people don’t really know how good their denim is,” she says, of the California-based Rails. “The fit is fantastic.”

Flamm continues to be studying about her prospects however feels assured that her deal with Western-inspired seems to be and pure fibers—cottons and linens—will ship for her. At the entrance of the store, Flamm reserves a rack for classic garments curated by her greatest pal, Paige Roth, the proprietor of Landwehr. Skin and home-care merchandise from distributors comparable to Kate McLeod and Koala Eco are neatly organized on cabinets towards the again. “I try to use products in my personal life that are free of chemicals, so I wanted to bring that here,” she says.

Photography by Kevin A. Roberts

Photography by Kevin A. Roberts

Apparel, although, is simply a part of the expertise at Lander Haus. The retailer additionally shares furnishings, paintings, and residential décor—once more a mirrored image of Flamm’s aesthetic, which she describes as classic blended with up to date parts. “I wanted home pieces that are more curated, that you keep in your household for a long time to come. That was key for me,” she says.

The furnishings producer Four Hands is a associate. Flamm sells choose items from its assortment, together with case items, drinks tables, and chairs such because the “Netta”—a basic, cane-back piece that’s been up to date with a strong oak body and tapered legs. Flamm enhances the stock with throw pillows, objects for the desk, and different equipment sourced from vintage malls throughout the nation and within the St. Louis space; South County Antique Mall and Keen Eye Antiques, in Ozark, Missouri, are two favorites. Most of the paintings on the market comes from a client in California.

“This painting is one of my favorites,” she says, pointing to a panorama drawn in shades of inexperienced, white, and blue. “It’s an early 1900s painting, so it’s antique. I just love the patina.” Next to it are colourful hand-blown glasses, hand-painted ceramics, and silver-plated butter dishes.

Photography by Kevin A. Roberts

Photography by Kevin A. Roberts

Even with a lot happening throughout the opening of the storefront, Flamm has determined to maintain the Whiskey Buffalo, the clothes sales space she’s operated for the previous decade at The Collective Market in St. Charles. She’s additionally holding her job as an assistant to Andy and Emily Frisella, the couple behind St. Louis–primarily based health and diet firm 1st Phorm, in addition to stationery model The Paper & Plan Co, which can be bought on the store. “They’ve been very supportive of this, which I’m super thankful for,” she says.

In truth, the Frisellas have all the time been beneficiant with their mentorship. Flamm says one of the crucial vital enterprise classes Emily imparted is to take the chance and be taught as you go.

“I’ve done everything myself: the buildout, the painting of this entire space. My boyfriend helped build the shelves, and we switched out all the lighting. I sourced everything,” she says. “Then, when problems arise, that’s just my problem.”

None of it seems to rattle Flamm, although. On the opposite, the vibe is that she’s right here for the journey.