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Topline
For the second consecutive month, extra Canadians visited the U.S. than final yr—a doable signal that one of the vital profitable journey boycotts is lastly winding down.
More Canadian vacationers are coming to the U.S. than final yr.
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Key Facts
May was the second month since December 2024 when extra Canadians (+9.5%) traveled to the U.S. in comparison with the earlier yr, in keeping with knowledge launched Thursday from Statistics Canada.
This was pushed by a 15.1% enhance in automotive journeys, whereas journeys by air have been down 5.5% yr over yr.
Overall visitation from Canadians was nonetheless down 15% in comparison with May 2024.
American journey to Canada elevated 10% in May, marking the fourth consecutive month of year-over-year will increase.
Why Did Fewer Canadians Visit The U.S. In 2025?
Historically, Canadians have comprised the only largest cohort of inbound vacationers to the U.S., making up a few quarter of all international guests, in keeping with the U.S. National Travel and Tourism Office (NTTO). In spring of 2025, when President Donald Trump started saying he would make Canada “the 51st state,” then-Canadian Prime Minister Justin Trudeau told Canadians to not trip south of the border, and the detrimental sentiment has caught. Roughly six in 10 Canadians (57%) stated U.S. authorities insurance policies, commerce practices and political statements have made them much less more likely to journey to the U.S. within the subsequent 12 months, in keeping with a Longwoods International tracking survey fielded in April. Destination boycotts should not unusual within the journey trade, however “in my 37 years in the travel industry, I have never seen anything like what the Canadians have pulled off,” Amir Eylon, President and CEO of Longwoods International, advised Forbes in March.
Big Number
$4.5 billion. That’s how a lot the U.S. financial system misplaced final yr on account of a 22% drop in Canadian visitation. In early 2025, the U.S. Travel Association warned even a ten% discount in Canadian inbound journey might translate to $2.1 billion in misplaced spending and 140,000 misplaced jobs within the hospitality sector.
Canadian Boycott Drove A Second Trump Slump
During Trump’s first time period, the U.S. noticed a 4% drop in worldwide visitation within the first seven months of 2017, in keeping with NTTO knowledge. The journey trade rapidly dubbed the decline a “Trump Slump,” tying the decline to the president’s America First anti-immigrant rhetoric and extra restrictive visa guidelines for some international locations. But Trump’s second Trump Slump has inflicted extra financial injury than the primary. In 2025, whereas tourism grew across the globe, the U.S. was the one nation out of 184 to see worldwide customer spending decline, in keeping with a study by the World Travel & Tourism Council. In whole, the U.S. noticed a 6.3% downturn in inbound worldwide tourism, pushed primarily by Trump’s tariffs, America First rhetoric and immigration insurance policies.
Further Reading
1% More Canadians Visited U.S. In April—But It’s Not Good News (Forbes)
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