“Capture the Sale: Carolyne & Alasdair’s Proven Strategy for Photography Success”

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Carolyne and Alisdair from www.carriesoutherton.co.uk first featured on the podcast for episode 312, titled “How to establish a tremendously prosperous dog photography venture.”

At that moment, she was managing Scotland’s ONLY specialized dog Photography Studio, boasting SEVEN Acres of Studio Grounds, which included an expansive indoor studio and a large showroom.

This was also home to the remarkable CATCHATHON events and photos that capture those delightful moments of dogs you’ve surely seen, where they are catching a piece of cheese or treat.

Since the recording of that interview, she and her spouse Alasdair have constructed a remarkable exhibition stand and a mobile studio mounted on a large trailer. Over the year, they participate in numerous dog shows and dog-related events with this setup to entice and book clients for their outdoor home-based studio.

In this discussion, Carolyne and Alisdair disclose the intricacies of their exceptional workflow, shooting and sales techniques, which are distinctive and extraordinarily effective. I was both surprised and thrilled to find out they sell first and shoot afterward, which is a triumph in photography sales that any photographer could replicate.

And indeed, I’m indicating they sell wall art and albums to their dog owner clients even before capturing a single image!

Here’s more of what we explored in the conversation:

• A Revolutionary Mobile Studio: Carolyne converted an old military recruitment trailer into a fully functional mobile studio—equipped with hydraulic rams and striking branding.

• Intelligent Promotions During COVID: She utilized the mobile studio at garden centers and retail parks to maintain bookings when circumstances were challenging.

• Attracting Attention at Events: By incorporating marquees and display walls into her setup, she created an engaging experience that captures clients’ interest at events.

• Establishing Trust, One Conversation at a Time: Authentic, significant interactions with prospective clients—the key to securing bookings

• The Craft of Selling: Alasdair emphasizes building rapport, grasping client needs, and showcasing their exquisite work in a fine art book.

• Customised Booking Journey: With a £150 charge, every consultation is personalized for each client, ensuring a customized experience from beginning to end.

• Highlighting Value from the Start: Alasdair pre-sells the experience by emphasizing their offerings, service, and the value clients can anticipate.

• Addressing Price Concerns: Carolyne confidently clarifies pricing to help clients appreciate the value of their investment.

• Fostering Emotional Connections: Personal experiences fuel Carolyne’s editing approach, enabling her to connect with clients on a deeper level.

• Rising to Challenges: Their perseverance and versatility have fortified the business through personal trials and external barriers.

• The Influence of Referrals: Carolyne and Alasdair express appreciation to clients with thoughtful thank-you gifts that stimulate referrals.

• Follow-Up That Closes the Deal: Alasdair guarantees that every inquiry receives a swift, professional response—converting leads into devoted clients.

• Collaboration Enhances Sales: Together, they streamline the sales process, increasing conversions with their complementary talents.

• Continuous Enhancement: Carolyne reflects on their progress, celebrating achievements, evaluating what works, and refining for future endeavors.

• Eager for What Lies Ahead: With ambitious plans for their website and persistent client support, they eagerly anticipate another remarkable year.

What’s Available for Premium Members

If you’re uncertain about joining as a premium member, seize the $1 trial today and gain access to the COMPLETE interviews every week, an excellent archive of past interviews, and receive ALL future interviews directly to your phone or tablet.

Additionally, exclusive member-only interviews await you.

We have never been the type to lounge around, just opening the doors and expecting people to stroll in; that strategy never succeeds. You must engage with them, look them in the eye, and communicate. — Carolyne

You will also gain entry to the members-only Secret Facebook Group, where you can interact with fellow Premium Members and interview guests who will assist, encourage, and empower you to take the ideas you absorb from each episode and put them into practice. The community includes FB live video tutorials, role-playing, and special live interviews. You won’t find a more genial, driven, compassionate, and sharing group of photographers online.

Honestly, there’s even more.

You must examine your process. If you achieve the sale, determine the reasons. If you fail to secure the sale, investigate what you could have altered. Evaluate every instance. — Carolyne

Beyond everything mentioned above, you’ll obtain guidance on how to create or join a MasterMind Group with other premium members. These groups are incredibly motivating, foster accountability, and cultivate friendships with fellow professional photographers who share similar goals – to enhance their photography business.

What is your main takeaway?

Following this discussion, I would love to hear if you’ve grasped anything from what Carolyne & Alasdair conveyed. Was there something that sparked excitement or drove you to think, yes, I’m going to implement that! If that resonates with you, share your reflections in the comments below; let me know your insights and what strategies you intend to apply in your business based on today’s episode.

Our financial procedure involves clients making a 50% payment the day prior to the photo shoot. We conduct the photo session, and then they complete the payment when they return to view the final images for product selection. — Carolyne

If there’s anything I overlooked, or if you have a specific query you’d like to pose to Carolyne & Alasdair, or if you just want to express gratitude for their appearance on the show, feel free to jot them down in the comments section below.

iTunes Reviews and Recognitions

Each week, I review for any new iTunes or Google evaluations, and it’s always an exhilarating experience to receive them… for numerous reasons.

Firstly, it reinforces that I am on the correct path with the interviews and that they are aiding you in enhancing your photography business. That’s fantastic!

Secondly, as iTunes and Google are the biggest podcast search platforms, your evaluations and ratings enable other photographers to discover PhotoBizX. More listeners equate to more interviews and, ultimately, a superior show.

If you overwhelm the client with options, you risk losing them as they become bewildered. Simplify it to the essentials. Keep it straightforward. — Carolyne

If you’ve previously submitted a review, thank you! If

If you haven’t and are interested in doing so, navigate to or You may provide some genuine feedback and a rating, which will benefit both myself and the show. I’ll ensure to express my gratitude on the show and include a link to your website or blog if you share the URL of your site and your name.

On the other hand, if you’ve written a review for PhotoBizX and are seeking additional backlinks to boost your SEO, submit a review for the new Photography Xperiment Podcast. Please email me your desired keywords or phrases and specify where you would like those linked.

When individuals arrive here, they come for the experience. Upon their initial arrival, the location appears pristine. I make it a point to ensure that. So when they step in, they think, ‘Wow, this is lovely here.’ They’re already taken aback just by what they see. — Alasdair

Another excellent method to acquire a backlink to your site is by sending a video testimonial. It doesn’t have to be elaborate; your phone will suffice. Hit record and share how PhotoBizX has influenced you and your photography business.

Here is the latest review, not for the podcast, but for the recent course by Richard Grenfell…

★★★★★ The finest course you have provided!!

Via an email from Adelaide pet photographer Tanya Simmonds, in Australia on January 10th, 2025.

★★★★★ The premier photography business podcast.

Via a Google review from Greenslopes Brisbane family portrait photographer Stewart Ross, in Australia on January 4th, 2025.

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