EveryPlate launches ‘Fuss Free Dinners’ marketing campaign with Mel Buttle’s Lyn character

EveryPlate, a meal equipment supply service, has unveiled a brand new model PR marketing campaign titled ‘Fuss Free Dinners’. The marketing campaign options Lyn, a personality portrayed by Mel Buttle, who’s recognised because the web’s favorite mum. The initiative is spearheaded by the company We Are Different.

The marketing campaign attracts on analysis indicating that 43% of Australians have spent as much as $200 on kitchen devices that stay unused, whereas 47% remorse buying pointless foodie devices seen on-line. The ‘Fuss Free Dinners’ marketing campaign goals to encourage Australians to simplify their cooking routines through the use of fewer utensils and substances, positioning EveryPlate’s meal kits as a viable answer.

EveryPlate’s meal kits are marketed as each easy and scrumptious, requiring solely 4 steps for preparation. The marketing campaign is being rolled out throughout numerous platforms, together with social media, influencer, earned, and paid channels, to drive nationwide engagement.

Chloe Painter, Director of Brand Marketing at EveryPlate, acknowledged, “Earlier this year we re-launched EveryPlate with a new mission – to deliver simple, delicious meal kits without the extra fuss, while showing up in louder, prouder, and more direct ways.” She additional defined, “Our Fuss Free Dinners campaign brings to life the absurdity of over-complicated mealtimes. We want Aussies to realise that they don’t need all the fancy gadgets and gizmos to create a delicious dinner. With EveryPlate, they can get crowd-pleasing meals delivered to their door and cooked in just four steps – it’s mealtime with real simplicity, and something the whole family can enjoy.”

The marketing campaign is described as “unashamedly simple”, leveraging client insights in a “meaningfully different way”. Stuart Terry, Founder and Director at We Are Different, commented, “The campaign is unashamedly simple – leveraging a consumer truth in a meaningfully different way with the right influencer voices and content to drive buzz and engagement across channels. Mel’s iconic Lyn character was the perfect talent for the campaign. Her humour and community is the perfect platform to position EveryPlate as the brand who makes dinnertime simple, delicious and fuss-free.”