Exciting Sober Travel Trends You Can’t Miss in 2025

While Dry January may span only 31 days, the popularity of sober travel is showing itself to be a year-round occurrence. In the travel sector, nonalcoholic selections have transitioned from an afterthought to being integral to the experience. Be it a guest relishing a zero-proof wine at a luxury hotel, a traveler sampling alcohol-free cocktails in an airport lounge, or an app assisting users in finding NA-friendly venues while traveling, the sober movement is transforming perceptions of hospitality and travel.

This transition is part of a broader cultural movement. More individuals are opting to limit alcohol or abstain completely for various reasons, including health, mindfulness, or personal choice. The industry is acknowledging this change. Upscale hotels, resorts, and airlines are introducing sophisticated nonalcoholic drinks that compete with alcoholic options in taste, presentation, and creativity. Aimed at inclusivity, these brands are ensuring that all guests—whether they partake in drinking or not—feel attended to.

As 2025 draws near, the sober travel scene is only becoming more diverse. From hotel menus showcasing zero-proof wines to innovative apps simplifying the search for alcohol-free choices, the chances for mindful sipping have never been more thrilling. Here’s what to anticipate as the travel sector continues to embrace this expanding trend.

Four Seasons Integrates NA As A Fixture

Luxury melds with inclusivity at Four Seasons locations, where nonalcoholic drinks are becoming standard. At Four Seasons Jackson Hole, the menu proudly includes Giesen 0% white wines, a premium selection from New Zealand. Guests are also invited to savor nonalcoholic cocktail flights that compare favorably to their spirited counterparts in flavor and sophistication. Meanwhile, at Four Seasons Santa Fe, the arrival of Seraphim Social Beverages—two nonalcoholic red wines—introduces a similar level of refinement to the Southwest region.

Hilary Sheinbaum, author of “Going Dry: A Workbook” and a consultant on these menus, emphasizes, “These additions focus on ensuring no one feels left out, regardless of their beverage choices.”

JW Marriott’s Sober Oasis In Florida

The JW Marriott Marco Island Beach Resort is setting a remarkable benchmark in Florida with an extensive array of nonalcoholic options. Throughout the resort, guests can enjoy creative, zero-proof creations that cater to diverse tastes. At Tesoro, the venue reserved for adults, standout drinks such as the Gulf Sunrise and Gulf Sunset offer a refined, alcohol-free way to celebrate the evening.

This resort’s dedication to inclusivity guarantees that even those abstaining can fully enjoy the vacation experience. With a dynamic and continuously updating menu, JW Marriott Marco Island is poised to be a standout in 2025.

Nonalcoholic Celebrations In Airline Lounges

Traveling sober is increasingly stylish, thanks to enhancements in airline lounges. Delta Sky Clubs will continue to offer NA beer and zero-proof canned cocktails, giving travelers refreshing alternatives prior to boarding. Over at Chase Lounges, expansion is underway: Phoenix and San Diego have recently joined locations (including LaGuardia and Boston) that provide specially curated nonalcoholic selections. New Chase lounges in Philadelphia, Las Vegas, and Los Angeles are set to open in 2025, all featuring NA beverages on their menus.

And it’s not limited to the lounges. Airlines themselves are progressively featuring nonalcoholic beers and wines on board, facilitating a sober sip at 35,000 feet.

Apps Assisting Travelers Discover NA Gems

For travelers searching for nonalcoholic options while on the move, applications like BetterWithout are invaluable. This platform links users to bars and restaurants boasting extensive NA menus, whether they are venturing into a new city or rediscovering their own. Likewise, apps like Reframe assist individuals in reducing alcohol intake, a tool that is gaining popularity for travel and daily life.

“People are becoming more aware of their drinking patterns, and these apps are facilitating seamless sober travel,” Sheinbaum states.

Global NA Developments

The sober movement extends beyond domestic travel—it is gaining global momentum. Italy’s Mionetto Aperitivo, a sparkling nonalcoholic aperitif, is now accessible in the U.S., bringing a bit of la dolce vita to zero-proof drinking. Additionally, Giesen 0% wines are set to expand into Canada in 2025, offering North American travelers greater access to these acclaimed New Zealand selections.

As this trend expands internationally, Sheinbaum’s book “Going Dry: A Workbook” is making its French launch in January 2025, marking a pivotal shift in how sober living is embraced globally.

The Future Of Sober Travel

The increase of nonalcoholic offerings throughout the travel sector reflects changing consumer tastes. Whether enjoying a zero-proof wine in Jackson Hole, raising a glass with a mocktail at Tesoro, or discovering a new NA favorite at the airport, travelers in 2025 will have more opportunities than ever to celebrate without inebriation.

With her insights on this movement, Sheinbaum encapsulates it perfectly: “Sober travel is no longer a niche—it has become a lifestyle, and the industry is finally adapting.”

As we usher in a new year, anticipate sober travel to establish itself as an integral and fundamental part of thoughtful hospitality. Here’s to that!