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According to the Transportation Security Administration, this past year witnessed the highest volume of holiday air travel on record. On Friday, Delta Air Lines informed investors that the holiday season contributed to an impressive final quarter of the year, as it disclosed financial results that surpassed analysts’ predictions.
Moreover, it’s not merely leisure trips and familial gatherings that are leading to an increase in passengers for airlines. Delta indicated that business travel has also seen a rise, and it anticipates that corporate travel volumes will either remain stable or grow in 2025.
This is encouraging news for airlines, which have experienced a considerably slower rebound in business travelers ever since pandemic restrictions in 2020 forced many individuals to work remotely.
In the pre-pandemic era, selling numerous tickets to business travelers was a primary revenue source for major airlines, as these passengers tend to pay higher fares, noted Edward Russell, a freelance aviation writer.
“If they’re not booking for the same day, they’re securing a seat a day or two in advance, and they’re paying premium prices to reach their destinations and attend their meetings,” he stated.
He added that airlines would forge significant contracts with large corporations to secure the majority of a company’s travel business.
The pandemic halted all of this. Once restrictions lifted, individuals returned to airports for vacations, but numerous business meetings remained on Zoom.
Now, after five years, with more mandates for office returns implemented, the volume of business travel could be nearing pre-pandemic levels from 2019, as per Robert Mann, an industry analyst.
“What we’re observing is a gradual, consistent increase in corporate travel activity, particularly bookings through recognized corporate travel agencies,” he remarked.
Additionally, Mann mentioned that airlines are once again vying for those substantial corporate travel agreements.
Companies such as Delta have highlighted recent growth in this sector of their business, but Samuel Engel, from the consultancy firm ICF, commented, “when you’re in a dark situation, even a small glimmer of light appears significantly bright.”
This implies that although there has been an improvement, business travel remains below its potential level had there been no pandemic. Therefore, to maintain revenue levels, airlines have had to adapt, Engel explained.
“They’ve modified their network and destinations to ensure that they’re increasing capacity for leisure travel,” he elaborated.
Moreover, “Airlines have become quite proficient at upselling,” Russell added, the aviation journalist.
This includes charging extra for premium services, even for individual business travelers whose tickets may be covered by their companies, he remarked.
“There is a significant trend toward individuals being willing to spend their own money on more comfortable seating, premium seating, whether that’s more legroom or first class on domestic flights,” he noted.
Thus, even if the count of business travelers isn’t dramatically increasing, airlines are discovering ways to extract more revenue from those who do choose to fly.
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