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Bragg Gaming Unveils Content and Technology Partnership with Caesars Entertainment
The collaboration involves exclusive game development and the leasing of Bragg’s Remote Gaming Server technology, enabling Caesars to produce its proprietary online casino games
Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) (“Bragg” or the “Company”), a leading global B2B iGaming content and technology solutions provider, has today announced a technological platform and exclusive game development partnership with Caesars Entertainment specifically for the markets of the United States and Canada.
This new collaboration transitions Bragg’s engagement with Caesars from merely a content provider to a technology ally, emphasizing the merits of Bragg’s sophisticated iGaming technological prowess and content creation skills.
The partnership is anticipated to contribute to notable increments in both Bragg’s revenue and profitability by double digits in 2025, with a particular emphasis on North America—an essential strategic goal for Bragg’s expansion initiatives in that same year. Moreover, the agreement is set to accelerate growth within Bragg’s exclusive content revenue, thereby enhancing a well-rounded and margin-boosting product composition.
This improved collaboration encompasses a strategic technology licensing structure that permits Caesars to lease Bragg’s Remote Gaming Server (“RGS”). It also offers additional options for the licensing of the Bragg HUB product delivery and casino game aggregation platform, alongside Bragg’s Fuze™ player engagement system, which provides experience-enhancing attributes such as bonuses, free spins, jackpots, and AI-driven game suggestion tools.
Working in tandem with Caesars’ newly established in-house gaming studio team, Bragg will initially produce several online casino games tailored for Caesars’ digital platforms. This partnership will also establish a delivery system for Caesars’ in-house games studio to produce and roll out its bespoke, proprietary game titles that infuse its distinctive intellectual property, tailored to player preferences across Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino.
As a significant partner of Caesars, Bragg has previously created two highly successful exclusive games – Lady Luck Casino Egyptian Magic and Boardwalk Slots Bankers & Cash – for Caesars Palace Online Casino and consistently provides new online slots and casino games to Caesars’ digital platforms in New Jersey, Michigan, and Pennsylvania in the U.S., as well as in Ontario, Canada.
Neill Whyte, Chief Commercial Officer at Bragg Gaming Group stated: “We are excited to launch this exhilarating new content and technology initiative with Caesars for its online casino platforms. We possess decades of experience and expertise, along with a complete technology suite to construct, launch, and operate top-tier online casino games. We are eager to grow our strategic collaboration with the Caesars team to improve the player experience via innovative and exclusive gaming content creation. Bragg and Caesars have a longstanding relationship, and this fortified partnership underscores our dedication to continue developing and further enhancing this prosperous association.”
Matt Sunderland, Senior Vice President & Chief iGaming Officer at Caesars Digital remarked: “Bragg’s technological prowess has consistently surpassed our anticipations throughout our collaboration. This expansion signifies a pivotal step in our strategic growth blueprint to construct our own proprietary digital slots and table games content, offering something truly unique for our players. We are enthusiastic about the possibilities this moment presents and are determined to create exclusive online casino games via our newly constituted in-house game studio team that will distinctively position us within the industry.”
Cautionary Note about Forward-Looking Information
This press release contains forward-looking statements, or “forward-looking information” as per applicable Canadian securities laws (“forward-looking statements”), encompassing, but not limited to, assertions regarding: the Company’s partnership with Caesars and the anticipated advantages and impacts thereof, including on the Company’s operations and results; as well as the Company’s strategic growth plans and corporate objectives. Forward-looking statements are made to articulate management’s present expectations and plans regarding the future and to allow readers to gain a clearer picture of the Company’s expected financial standing, operational outcomes, and operational context. Frequently, but not universally, forward-looking statements can be recognized by the use of terms like “plans,” “expects,” or “does not expect,” “is expected,” “budget,” “scheduled,” “estimates,” “forecasts,” “intends,” “anticipates,” or “does not anticipate,” or “believes,” or indicates a “goal,” or variations of such terminology and phrases, or state that specific actions, events, or outcomes “may,” “could,” “would,” “might,” or “will” be executed, occur, or be realized.
All forward-looking statements contained in this press release reflect the Company’s beliefs and assumptions based on the information available at the time these declarations were made. Real outcomes or events may differ from those projected in these forward-looking statements. All of the Company’s forward-looking statements are limited by the assumptions made.that are articulated or intrinsic in such forward-looking statements, comprising the assumptions enumerated below. While the Company perceives these assumptions as logical, this enumeration does not encompass all factors that might influence any of the forward-looking statements. The primary assumptions that have been established in relation to the forward-looking statements consist of the regulatory environment regulating the Company’s operations; the Company’s activities; the products and services offered by the Company; the clientele of the Company; the expansion of the Company’s business, fulfilling minimum listing prerequisites of the stock exchanges on which the Company’s shares are traded; the incorporation of technology; and the expected magnitude and/or revenue linked with the gaming sector worldwide. Forward-looking statements entail identifiable and obscure risks, forthcoming occurrences, conditions, uncertainties, and other variables that could result in actual outcomes, performance or accomplishments significantly diverging from any prospective outcomes, forecasts, projections, predictions, performance or accomplishments stated or suggested by the forward-looking statements. Such variables include, among others, the following: risks concerning the Company’s operations and financial status; the possibility that the Company may not fulfill its alliance with Caesars; risks tied to general economic circumstances; unfavorable industry developments; future legislative and regulatory changes; the deficiency in accessing adequate capital from internal and external avenues; the challenge of securing sufficient funds under favorable conditions; realization of growth projections, tax obligations, and regulatory issues; the Company’s capability to execute its business plans; competition; economic and fiscal environments, including fluctuations in interest and exchange rates, commodity and equity valuations; alterations in consumer demand; disturbances to our technological network, including computer systems and software; natural disasters like severe weather, fires, floods, and earthquakes; any disruptions in operations due to the strategic alternatives examination process; and health pandemic risks and outbreaks of contagious diseases. Although the Company has made efforts to pinpoint significant factors that might cause actual actions, occurrences, or outcomes to differ materially from those delineated in forward-looking statements, other factors may exist that lead actions, events, or results not to align with projections, estimations, or intentions. There can be no guarantee that forward-looking statements will hold true, as actual outcomes and forthcoming events may significantly differ from those envisioned in such statements. Thus, readers should not place excessive trust in forward-looking statements.
The Company renounces any intention or duty to refresh or alter any forward-looking statements whether stemming from new information, future occurrences, or otherwise, except in compliance with relevant securities regulations.
About Bragg Gaming Group
Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) is a provider of iGaming content and platform technology solutions for both online and land-based gaming operators, featuring its proprietary and exclusive content, along with advanced player account management (“PAM”) technology. Bragg Studios provides high-quality and passionately designed casino game titles utilizing the latest data-driven analytics from in-house brands including Wild Streak Gaming, Atomic Slot Lab, and Indigo Magic. Its proprietary content library is enhanced by a collection of exclusive titles from specially chosen studio partners under the Powered By Bragg program. Games constructed on Bragg’s remote games server (“RGS”) technology are disseminated via the Bragg HUB content delivery platform, exclusively available to Bragg clients. Bragg’s robust, modular PAM technology powers numerous leading iCasino and sportsbook brands, supported by expert in-house managed operational and marketing services. Content delivered through the Bragg HUB, either exclusively or from the Bragg aggregated games collection, is managed from a centralized back-office backed by a state-of-the-art data platform, alongside Bragg’s award-winning Fuze™ player engagement toolkit. Bragg operates with licenses, certifications, or other forms of approval in more than 30 regulated iCasino markets worldwide, including in the U.S., Canada, LatAm, and Europe.
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