Samsung Soars Above London: A Sneak Peek at Their Grandest Launch Yet!

• London residents amazed as stunning visuals light up the skies of East London in a 65ft x 50ft holographic exhibition

• Images featuring a magnificent blue whale, blossoming flowers, and a footballing event were projected into the sky, mesmerizing spectators

• The event officially disclosed the launch of Samsung’s yearly Galaxy Unpacked set to occur on 22 January, hinting at a novel interaction method with mobile

London, United Kingdom – 16th  January 2025 – The crowds in East London were treated to an enchanting light display last night, as an innovative 2-minute hologram presentation took many by surprise in the early evening.

The captivating display commenced with a celestial blue radiance transforming into a cluster of eerie blue stars, leaving spectators pondering what was being revealed before them.

The event unfolded as a promotional stunt by Samsung, as it hinted at its largest launch yet, officially inviting the audience to engage with their awaited Unpacked event, slated for 22 January

The exhibition provided a glimpse of what lies ahead: the forthcoming generation of Galaxy AI, poised to revolutionize interactions with the world on a daily basis.

Presenting as though an individual is requesting a display of images, the occasion showcased a magnificent blue whale soaring through the nocturnal sky, mesmerizing viewers alongside a display of the aurora borealis, followed by an exhilarating explosion of blooming flowers.

The atmosphere then shifted as the silhouette of a soccer star emerged, electrifying the ambiance with a goal celebration.

The finale featured a collection of lanterns radiating a comforting luminosity against the winter sky.

The astonishing 65ft x 50ft visuals were crafted utilizing state-of-the-art holographic technology, weaving a narrative that hinted at the forthcoming level of innovation associated with the latest Samsung launch.

Annika Bizon, Director of Mobile Experience at Samsung UK & Ireland stated:

“This display was crafted to inspire creativity and suggest the revolutionary advancements we will be revealing at Galaxy Unpacked next week.

The exhibition showcased the limitless possibilities forged when art meets technology. With the next generation of Galaxy AI, we are establishing a new standard in how technology can enhance daily life – AI has already made a significant impact, and there is so much more to anticipate.”

Galaxy Unpacked will take place in San Jose, California on 22 January at 10am PST (6pm GMT) and can be watched live on YouTube and