Marriott finalises acquisition of life-style lodge model citizenM

Marriott International has concluded its acquisition of life-style lodge model citizenM, aiming to reinforce its select-service choices worldwide.

This transfer is ready to supply a broader vary of lodging choices for visitors and Marriott Bonvoy members.

The citizenM portfolio presently has 37 motels, with a complete of 8,789 rooms throughout areas within the US, Europe, and Asia Pacific.

It additionally has a pipeline of two properties, that includes over 300 rooms, which may also be part of Marriott’s assortment.

The settlement for this acquisition was signed earlier this yr.

Marriott International president and CEO Anthony Capuano mentioned: “As travellers proceed to hunt modern lodging choices that mix expertise with real, people-first hospitality, the citizenM model is the proper addition to our portfolio.

“Marriott has proven success in growing select-service lifestyle offerings, including our AC, Moxy, and Aloft brands, and we look forward to accelerating citizenM’s global reach with our guests and Marriott Bonvoy members around the world.”

Marriott now embarks on the combination of citizenM into its techniques and platforms.

Until the combination is absolutely realised, projected to happen later this yr, citizenM’s motels will stay accessible by way of the model’s digital channels.

The citizenM subscription programme will keep its present advantages, with future particulars to be introduced concerning its post-integration operation.

Upon completion, citizenM shall be included into the Marriott Bonvoy loyalty programme.

Established in 2008, the model appeals to a phase of “value-conscious” travellers who worth tech-powered lodging.

Distinctive model options embody sensible room layouts, communal areas adorned with artwork and native tradition, assembly areas, residing rooms for work and collaboration, grab-and-go eating choices, and rooftop terraces.

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