Best Buy, Ikea to collaborate with in-store kitchen gadget shows – Twin Cities

Best Buy Co. goes to check particular sections in its shops devoted to dwelling retailer Ikea, because the Richfield-based electronics chain tries to spice up shopper spending by showcasing its merchandise in home settings.

The initiative will start within the fall with 1,000-square-foot areas debuting in 10 shops in Florida and Texas, the businesses stated Thursday.

The pilot goals to make it simpler for purchasers to combine Best Buy home equipment into Ikea-designed kitchens and laundry rooms. The departments will even mark the primary time that the Swedish firm provides companies and merchandise at one other U.S. retailer.

The partnership took place by meshing “two great brands in very complimentary spaces,” stated Best Buy Chief Merchandising Officer Patrick McGinnis in an interview. “There’s a lot of relevance that we have with our appliance business.”

The corporations declined to touch upon the monetary agreements of the partnership.

Best Buy’s gross sales have declined the final three years after a spending surge on electronics in the course of the pandemic inflated outcomes. Now the chain is on the lookout for different classes for progress, made much more essential after a push into well being care has dissatisfied thus far.

The retailer already provides kitchen design companies in some shops and on-line. McGinnis stated that the collaboration with Ikea “fits quite naturally.”

Ikea can be attempting to revive gross sales after the privately held retailer posted a 4% drop in currency-adjusted income in its most up-to-date fiscal 12 months. To lure extra consumers, it has minimize costs and invested in its on-line capabilities. Getting into Best Buy areas might assist introduce the model to new clients.

“We’ve been listening to our consumer and seeing the opportunity to be more convenient and accessible for them,” Rob Olson, Ikea’s chief working officer within the U.S., stated in an interview.

Ikea staff will workers these departments, and Best Buy employees can be current to advise on home equipment and electronics.

The corporations are additionally testing utilizing Best Buy shops as pickup areas for Ikea orders. Ikea solely has about 50 areas within the U.S., whereas the electronics chain has roughly 900 shops in America below the Best Buy banner.

Originally Published: July 31, 2025 at 5:27 PM CDT