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Update: Aug. 12, 2025: At 7 p.m. on Aug. 11, Apple Cinemas launched the next assertion in response to a trademark lawsuit filed by Apple Inc.:
“For over a decade, Apple Cinemas has proudly delivered a best-in-class moviegoing experience to audiences across our growing network of theaters. Our name reflects our roots, beginning with our first planned location at the Apple Valley Mall in New England — a project that inspired the launch of the Apple Cinemas brand and set the foundation for our expansion. Since its inception, we have been actively working on a growth plan across the country, collaborating with national retail companies on the acquisition of existing movie theaters. Apple Cinemas is now a top 25 movie theater chain in the country and one of the largest IMAX AND ScreenX partners.
“We are committed to defending our brand, our history, and our continued right to operate as Apple Cinemas — an identity that is and has always been clearly distinct and fully compliant with all applicable trademark laws.
“Apple Cinemas is a long-established independent theater chain with no connection to Apple Inc. Our name reflects our geographic roots and has never been intended to suggest, or used to imply, any affiliation with their brand. Furthermore, claims of consumer confusion are unfounded. Apple Cinema’s branding is clearly differentiated.
“We have responded reasonably and transparently to all legal communications regarding this matter and remain focused on growing our business and brand in good faith, as we have for over a decade.
“As a company built around welcoming people through our doors and into theaters every day, Apple Cinemas remains committed to providing and revitalizing exceptional in-person entertainment experiences for the communities we serve. We appreciate the continued support of our customers, partners, and neighbors as we focus on doing what we do best — delivering outstanding cinema.”
Original story: Aug. 11, 2025: Grab your popcorn.
Tech large Apple Inc. is suing Massachusetts-based Apple Cinemas for trademark infringement to power the movie show chain to alter its title.
Owned by Sand Media Corp., Apple Cinemas has 14 areas, largely within the Northeast, together with two within the Rochester market.
Recently, although, it opened a theater in San Francisco, not removed from Apple Inc.’s Cupertino, California, headquarters as a part of a nationwide growth, apparently prompting the lawsuit.
Filed Aug. 1 in Massachusetts federal courtroom, it alleges that Apple Cinemas is intentionally misusing “Apple’s world famous APPLE trademark and service mark” to mislead individuals into considering that the 2 firms are affiliated.
And due to a deliberate growth, “Apple has no alternative but to file this lawsuit to protect its brand and customers from deception.”
Apple Cinemas Greece Ridge and Apple Cinemas Pittsford are among the many areas referenced in courtroom paperwork.
“Defendants claim they adopted the Apple Cinemas name due to a planned first location at the Apple Valley Mall in suburban New England, but they never opened a location there,” the lawsuit states. “Instead, they adopted the Apple Cinemas name even after that location fell through and used it despite awareness of Apple’s rights and the confusion caused by the name.”
In addition to forcing Apple Cinemas to wash “Apple” from the title, the swimsuit is looking for unspecified damages.
Apple Cinemas, which additionally makes use of an apple in its emblem, was based in 2013.
Apple Inc. launched in 1976, and, “Movies and entertainment have long been a part of the APPLE brand. As early as 1998, Apple offered Final Cut Pro, a professional, Emmy-winning, video editing software that is still part of Apple’s suite of products today,” the swimsuit notes.
In 2019, it launched APPLE TV+, a subscription-based streaming service providing Apple Original movies, collection and specials.
In 2024, Apple Cinemas sought to trademark its title and ACX — Apple Cinema Experience however was denied by the U.S. Patent and Trademark Office, in accordance with the lawsuit.
After the company’s denial, Apple despatched a stop and desist letter to Sand Media, nevertheless it was ignored, the lawsuit says.
The Apple Cinemas in Pittsford Plaza opened in December 2023. The Apple Cinemas at The Mall at Greece Ridge opened in March.
Reporter Marcia Greenwood covers common assignments and has an curiosity in retail information. Send story tricks to [email protected]. Follow her on X @MarciaGreenwood.
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