Chinese gadget maker Baseus launches premium sound line at IFA Berlin in abroad push

Chinese shopper electronics maker Baseus launched a premium line of audio merchandise at a world commerce truthful on Thursday, bolstering its worldwide presence at a time when intense competitors at house is pushing extra home gadget companies to look abroad.

Shenzhen-based Baseus unveiled its Inspire line on the Internationale Funkausstellung Berlin, also referred to as the IFA Berlin commerce truthful, which incorporates three headphones and earbuds developed in partnership with Bose, the US firm identified for premium sound tools.

Baseus’ Inspire line brings what founder and chief govt He Shiyou described as an inexpensive, however “uncompromised sound experience”, to a wider group of younger customers by way of aggressive pricing and a growth course of constructed on shut collaboration with Bose.

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“[The Inspire line] is not expensive but still comes with moving and professional sound quality,” He mentioned on the unveiling of the merchandise, including that “premium sound should not be a privilege for just a few people”.

The preliminary line-up consists of the XP1 earbuds, XC1 open-ear buds and the XH1 headphones, priced between US$129.99 and US$149.99. All at the moment are out there on international mainstream on-line buying websites.

Baseus founder He Shiyou launches the premium Inspire audio product line at IFA Berlin on Thursday. Photo: Ben Jiang alt=Baseus founder He Shiyou launches the premium Inspire audio product line at IFA Berlin on Thursday. Photo: Ben Jiang>

The pricing is half that of the standard US$350 and above charged by Bose and Sony for related audio merchandise on the excessive finish.

Despite the lower cost, the Baseus Inspire line nonetheless claims to ship a premium acoustic expertise, providing high-fidelity sound with wealthy element, long-lasting battery life, in addition to glossy, comfy design throughout all fashions.

The launch of the product line got here as Baseus seemed to bolster its international presence, particularly within the US and Germany, He mentioned. The agency additionally has regional workplaces in different components of Europe, together with Spain and Poland.

Founded in 2011, Baseus began manufacturing chargers earlier than increasing into audio tools, workplace devices, safety and car equipment.

It has greater than 100 product sequence bought throughout 100 nations to greater than 300 million customers globally, in keeping with He, who added that the corporate’s merchandise have received almost 200 design awards and secured 2,500 patents globally.

IFA Berlin, which runs from September 3-9, additionally incorporates a bevy of different Chinese shopper electronics companies from Anker to Roborock, as they appear to develop exterior a fiercely aggressive home market.

Leo Wu, head of Baseus’ audio product line, mentioned in an interview on Thursday that the worldwide wi-fi stereo market was a “red sea” of competitors, however he emphasised that the corporate’s merchandise stood out by providing a mix of design, consolation, noise-cancelling know-how, and finely tuned sound – all at a compelling value level.

The power of the Chinese tech provide chain additionally performed a component in serving to the corporate keep aggressive, He mentioned.

The mixture of Baseus’ engineering analysis and growth, and industrial design iterations, gave its merchandise a aggressive edge, He mentioned.

He added that fierce competitors benefited customers because it drove manufacturers to provide you with merchandise they really wanted. “As long as competition benefits consumers, I think it’s a good thing.”

This article was reported as a part of a visit supported by Baseus.

This article initially appeared within the South China Morning Post (SCMP), probably the most authoritative voice reporting on China and Asia for greater than a century. For extra SCMP tales, please discover the SCMP app or go to the SCMP’s Facebook and Twitter pages. Copyright © 2025 South China Morning Post Publishers Ltd. All rights reserved.

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