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Apple introduced new smartphones, smartwatches and earbuds right this moment, together with the iPhone 17, Apple Watch Series 11 and AirPods Pro 3. The model has launched new telephones and wearables each September for the previous few years. All the brand new merchandise launch on September nineteenth and can be found for pre-order now.
I’ve lined Apple and reviewed its merchandise for years — right here’s every thing you have to know in regards to the new releases.
AirPods
Apple AirPods Pro 2 are a few of our favourite wi-fi earbuds — this new mannequin has large footwear to fill.
AirPods Pro 3 look just like the earlier mannequin, however have main enhancements. Physically, every AirPods Pro 3 earbud is barely smaller. The earbuds are actually IP57 mud and waterproof. And every earbud will get as much as eight hours of battery life, a slight bump from the final iteration’s six hours.
The largest function to me is you can monitor exercises on iPhone with simply your AirPods Pro 3. Each earbud has a coronary heart fee monitoring in-built, just like the Beats Powerbeats Pro 2s. You can begin a exercise from the Apple Fitness app, and your cellphone and earbuds will monitor your coronary heart fee and energy burned.
Automated noise cancelling is 2 occasions stronger, in line with the model. AirPods Pro 3 can even do stay translation — the earbuds can translate a voice you might be listening to into your most popular language with Apple Intelligence-powered Siri.
iPhone
Apple is launching the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max and, new to this 12 months, iPhone 17 Air.
All new fashions begin with 256GB of storage. Unlike the previous few years, the model just isn’t launching a brand new Plus mannequin cellphone.
This is the primary iPhone with the Air title, and it matches the overall design philosophy of the MacBook Air: it’s light-weight, glossy and priced decrease than Pro fashions.
It’s 5.6 millimeters, the thinnest of any iPhone by far — the iPhone 16, by comparability, is 7.8 millimeters. Like the iPhone 17 Pro, it has a responsive 120Hz display screen and new ceramic defend on the again that’s extra sturdy than earlier rear designs, in line with the model.
Also new with iPhone 17 Air is twin seize video: you possibly can document video on the entrance and rear digicam on the similar time, good for capturing your reactions to occasions as they occur.
The new iPhone Pro fashions have a barely new design, with a big rectangular digicam bar on the again of the cellphone (as a substitute of the earlier sq. within the nook). All three cameras (vast, primary and telephoto) are actually 48 megapixels, together with the 4X telephoto lens, which ought to result in extra detailed images. Battery life can also be improved — the iPhone 17 Pro will get as much as 39 hours of video playback (up from 27 hours on 16 Pro), in line with the model.
The largest change from the iPhone 16 is the display screen — the iPhone 17 is brighter, and has a sooner, extra responsive 120Hz display screen, just like the iPhone Pro fashions. The display screen can also be barely bigger at 6.3-inches.
The cellphone additionally has improved cameras, together with a 48 megapixels ultrawide digicam (up from 12 megapixels within the iPhone 16) and a brand new front-facing digicam with a sq. facet ratio. Battery life and charging speeds have additionally improved, in line with the model.
Apple Watch
The model additionally introduced three new smartwatches for 2025.
There are a number of standout new options coming to Apple Watch Series 11. One is hypertension (hypertension) alerts. The Series 11 makes use of an algorithm to evaluation sensor knowledge over a 30 day interval to see when you have patterns of hypertension, in line with the model. It additionally improves sleep monitoring with sleep scores, just like manufacturers like Oura, Fitbit and Garmin. Series 11 will get as much as 24 hours of battery life (up from 18 hours on Series 10).
The Apple Watch Ultra has all the time been the model’s most premium wearable. This newest mannequin comes with new satellite tv for pc texting — you possibly can hook up with a satellite tv for pc to ship messages once you don’t have a cell sign or Wi-Fi connection. It additionally will get as much as 42 hours of battery life (up from 36), and has a brighter display screen that’s simpler to see at off-angles (just like the Apple Watch Series 10 and 11).
The decrease priced Apple Watch SE doesn’t get up to date as typically because the Apple Watch Series fashions, so it’s thrilling to lastly see the Apple Watch SE 3 introduced (the 2nd era SE was introduced again in 2022). The new model has an always-on show, a primary for the SE sequence. It additionally has sooner charging, just like the extra premium Apple Watches.
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I’m a reporter at NBC Select who covers expertise together with current tales on smartwatches, cameras, earbuds and extra. For this piece, I confirmed particulars about Apple’s new and upcoming merchandise in press releases and product pages.
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