Avid unveils Avid Content Core

Avid has introduced the introduction of Avid Content Core, a “groundbreaking content data platform that will redefine how media is created, managed, and monetised.”

The data-driven content material platform debuts at IBC2025 in Amsterdam this week.

Avid says Avid Content Core is “the industry’s first true cloud-native production platform that unifies asset identity, ingest, storage, metadata, orchestration, and rights information into a single intelligent layer.”

The platform manages media property and processes as interconnected information moderately than remoted recordsdata, “turning siloed creative tools and media libraries into an interoperable ecosystem.”

“Avid is leading the way with a data-powered approach to content creation that will reshape the media and entertainment landscape,” mentioned Wellford Dillard, CEO of Avid. “Avid Content Core gives studios, media networks, and news teams the ability to transform the way they work, freeing creativity and boosting efficiency while maximizing the return on every asset. It’s a fundamental innovation that enables creators of all types to work faster and smarter – with vision, passion and precision.”

Richard Berger, CEO at MovieLabs, mentioned: “Avid Content Core represents a significant step toward realising the MovieLabs’ 2030 Vision, where assets are created in the cloud, identified with unique IDs, enriched by metadata and shared securely via authorized access across interoperable systems. With this move, Avid is demonstrating the importance of interoperability using the MovieLabs Ontology for Media Creation for data interchange, supporting productions that span across multiple clouds, and building the foundation for truly connected, next generation media creation.”

Unlike media asset administration (MAM) techniques, Avid Content Core is a content material information platform that “delivers a single source of truth, connecting teams and systems across editorial, operational, and business domains to support collaborative content production, distribution and monetisation.” Every asset ingested into the platform receives a novel fingerprint, enabling groups working inside the Avid ecosystem to authenticate provenance, observe utilization, and measure ROI. Advanced AI-driven search and proposals scale back time to seek out and use content material, whereas embedded evaluation, approval, and browser-based enhancing streamline workflows throughout distributed groups.

Avid Content Core is designed as an open, extensible platform. With steady deployment and API-enabled integration throughout different Avid options and third-party instruments, it permits organisations of any measurement to evolve their media operations at their very own tempo – whether or not supporting newsrooms, multi-site broadcasters, or postproduction services.

Staff Reporter

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