YouTube says it has paid creators greater than $100 billion since 2021

YouTube mentioned on Tuesday it has paid out over $100 billion to creators, artists and media corporations since 2021.

The surge has been fueled partially by rising viewership on related TVs. The variety of channels making greater than $100,000 from TV screens jumped 45% 12 months over 12 months, the corporate mentioned.

YouTube Chief Product Officer Johanna Voolich praised the ability of creators to “shape culture and entertainment in ways we never thought possible” in a launch saying the benchmark and a collection of different new options.

The milestone comes because the Google-owned platform marks its twentieth 12 months and pushes to cement itself as one of many world’s most profitable media companies.

YouTube unveiled the up to date payout determine and a slate of recent creator instruments at its annual Made on YouTube occasion in New York City.

The firm introduced new synthetic intelligence instruments for YouTube Shorts, its short-form vertical video product. Creators will be capable to flip uncooked footage into edited clips with AI and may add music, transitions and voiceover.

New options additionally embrace the power to show dialogue from eligible movies right into a tune for use within the Short.

Google’s newest AI video generator, Veo 3, may also be built-in into Shorts, YouTube mentioned.

Google makes use of a subset of YouTube movies to coach Veo 3, to the shock of many YouTube creators, CNBC reported in June.

YouTube turned 20 years previous in April and introduced it hosted over 20 billion movies on the platform, together with music, Shorts, podcasts and extra.

Last 12 months, YouTube CEO Neal Mohan mentioned the corporate had paid $70 billion to creators between 2021 and 2024.