CAPTAIN MORGAN IS TURNING SPONTANEOUS GAME DAY FUN INTO UNFORGETTABLE SURPRISES FOR FOOTBALL FANS ALL SEASON WITH ‘THE CAPTAIN’S CHALLENGE’

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America’s No.1 Spiced Rum¹ is looking all crews to ‘Captain While You Can’ with a season-long competitors popping up at tailgates from coast-to-coast, together with daring followers to out-tailgate, out-cheer, and out-celebrate the competitors for bragging rights of a lifetime

NEW YORK, Sept. 18, 2025 /PRNewswire/ — Captain Morgan is shaking up soccer season with The Captain’s Challenge, daring followers to rally their crew, embrace the sudden, and switch sport day into essentially the most epic day of the week. Blending the vitality of soccer fandom with the signature rebellious spirit of Captain Morgan, the challenges will flip pleasant rivalries into a possibility for followers to step up at a second’s discover and compete for bragging rights for his or her metropolis.** The sport day vitality does not cease there, Captain Morgan is upping the ante on the finish of the season with an final shock: a Super Bowl ®  LX x Captain Morgan expertise full with an electrical efficiency hosted in a single fortunate metropolis.

Experience the total interactive Multichannel News Release right here:

Led by actuality TV break-out star, on-air host, and sportswriter West Wilson and his crew, The Captain’s Challenge will carry unmatched vitality to tailgates throughout the nation.

“You never know what The Captain’s Challenge is going to throw at you—but that’s the point,” West Wilson shares. “This football season, it’s all about how your crew shows up when the pressure’s on. I’m hyped to lead the charge – because after all, no tailgate is complete without Captain Morgan.”

All-season lengthy, followers could have the prospect to win unique prizes, customized Captain Morgan gear, and even upgraded sport day experiences akin to behind-the-scenes stadium excursions, membership tickets, and sideline passes.^† 

With “Captain While You Can” as its rallying cry, The Captain’s Challenge invitations followers to unite their crew, and say sure to the sudden, in-the-moment adventures that flip abnormal sport days into unforgettable tales. The guidelines are simple: spot the problem, rally your crew, carry residence the glory.

“With the Captain’s Challenge, we’re tapping into a cultural phenomenon that’s fueling the next generation of fans—challenge culture,” mentioned Anne Nosko, VP at Captain Morgan. “We’re giving crews a reason to shake up their game day rituals with a fun detour that can turn into unforgettable moments, the kind they’ll be talking about long after the final whistle.”

Whether it is discovering an epic tailgate takeover, unlocking upgraded tickets, or attending the celebration of a lifetime, The Captain’s Challenge is a reminder that the perfect recollections aren’t deliberate — they’re seized. Follow @CaptainMorganUSA and go to The Captain’s Challenge hub to catch the enjoyable when it hits your turf and Captain While You Can.

**The CAPTAIN MORGAN Captain’s Challenge Contest is obtainable at promotional occasions in choose cities on designated Saturdays wager. 9/13 and 11/15. NO PURCHASE NECESSARY.  U.S., 21+. Event attendees compete for metropolis in groups of 4 by finishing interactive puzzle; every accomplished puzzle leads to 1 level for metropolis. City with essentially the most factors is the winner. See Official Rules at (LINK) for particulars together with collaborating cities and promotional occasion dates.

‡Prizes accessible in CAPTAIN MORGAN “Follow The Captain” Sweepstakes 3.0 in addition to in sweepstakes promotion provided along with particular NFL groups. NO PURCHASE NECESSARY.  U.S., 21+. For further particulars, together with “Follow The Captain” Sweepstakes 3.0 Official Rules, go to followthecaptain.com.

All sweepstakes/contests sponsored by Diageo Americas, Inc., New York, NY. 

Captain Morgan Rum Co., New York, NY.
DRINK RESPONSIBLY. CAPTAIN’S ORDERS!
© 2025 NFL Properties LLC. All NFL-related logos are logos of the National Football League. Sweepstakes/contests not sponsored or provided by the National Football League.
 
¹Nielsen 9/06, Nabca 07/31

About Captain Morgan
Captain Morgan is the primary promoting spiced rum within the U.S. Captain Morgan encourages everybody 21+ to spice it up by bringing our taste to each event. The Captain Morgan portfolio contains CAPTAIN MORGAN Original Spiced Rum, CAPTAIN MORGAN Sliced Apple Spiced Rum, CAPTAIN MORGAN White Rum, CAPTAIN MORGAN 100 Proof Spiced Rum, CAPTAIN MORGAN Private Stock, CAPTAIN MORGAN Silver Spiced Rum, CAPTAIN MORGAN Coconut Rum, CAPTAIN MORGAN Pineapple Rum and CAPTAIN MORGAN Sliced. For extra data, go to www.CaptainMorgan.com.

About Diageo North America
Diageo is a world chief in beverage alcohol with an excellent assortment of manufacturers throughout spirits and beer classes. These manufacturers embody Johnnie Walker, Crown Royal, J&B and Buchanan’s whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is a world firm, and our merchandise are offered in almost 180 international locations world wide. The firm is listed on each the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).
For extra details about Diageo, our individuals, our manufacturers, and efficiency, go to us at www.diageo.com. Visit Diageo’s world accountable ingesting useful resource, www.DRINKiQ.com for data, initiatives, and methods to share finest apply.
Celebrating life, on daily basis, in every single place.

Media Contacts
TAYLOR
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Michelle Gattenio, DIAGEO
[email protected] 

SOURCE Captain Morgan

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