Introducing the Google Play Games Level Up program

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We’re evolving Google Play Games into an built-in expertise centered on the participant journey. Today, gamers have to leap between completely different platforms to find, play, and socialize. Our objective is to attach these journeys to create the best gaming experience for players and develop your enterprise. Games that provide seamless and rewarding experiences obtain larger engagement and progress on Play. That’s why we’re introducing Google Play Games Level Up, a brand new method we’re leveling up the participant expertise and unlocking higher success for your enterprise.

The Level Up program is open to all games¹, together with entry to highly effective instruments and promotional alternatives. Games can keep enrolled in this system and maximize advantages by assembly the consumer expertise pointers by every program milestone, the primary milestone date being July 2026. Let’s take a more in-depth take a look at the advantages and pointers of Google Play Games Level Up.

Program advantages to speed up your progress

Games which might be a part of the Level Up program can entry a collection of advantages to speed up enterprise progress. This features a new house to interact with gamers, entry to content material instruments in Play Console, and enhanced discovery alternatives via editorial surfaces on the Play Store.

  1. Re-engage gamers on You tab. You tab² is a brand new customized vacation spot on the Play Store the place gamers can view content material and rewards from video games they’ve just lately performed, multi function devoted place. It’s designed that can assist you re-engage and retain gamers by showcasing your newest occasions, gives, and updates.

    Games can characteristic their content material on You tab utilizing engagement tools in Play Console. You can drive participant engagement via a wealthy retailer presence utilizing promotional content material, Play Points coupons, YouTube movies, and achievements, which all present up in your recreation element web page and You tab.

    Re-engage players on You tab.

    Clash of Clans is re-engaging gamers via You tab
  2. Maximize your recreation’s attain. To make it simpler for gamers to find nice video games, we’re incorporating the consumer expertise pointers into our editorial standards. Games which might be a part of this system can have the chance for distinguished boosts throughout the shop together with that includes alternatives and Play Points boosters and quests. Titles which might be a part of this system can have extra alternatives to be really useful via editorial surfaces throughout the shop together with the Games house and Play Points house.  

    Maximize your game's reach.

    Get extra alternatives to be featured on editorial surfaces
  3. Unlock deeper efficiency insights. Making the precise choices to develop your recreation requires a transparent image of your complete enterprise. Next 12 months, we’re introducing extra superior reporting in Play Console. You’ll be capable of join the dots from participant acquisition to long-term engagement and monetization, supplying you with the holistic insights wanted to optimize your progress technique with confidence.

Guidelines constructed on nice consumer expertise

Games can keep enrolled in this system and entry advantages by assembly the consumer expertise pointers. These pointers are primarily based on what gamers need: a seamless, rewarding expertise all over the place they play. To ship on this, we have established three core consumer expertise pointers:

  1. Player continuity: Today’s gamers take pleasure in their video games throughout a number of gadgets. They need to proceed enjoying with out lacking a beat. Cloud save makes this attainable, Cloud save makes this attainable, whereas Play Games Services robotically syncs their sign-in credentials for a seamless expertise.

    We’re making this expertise even higher with Play Games Sidekick. The new in-game overlay offers gamers prompt entry to their rewards, gives, and achievements, driving larger engagement on your recreation. With AI-driven suggestions and recommendation, Sidekick helps gamers keep immersed within the video games they love. Starting early subsequent 12 months, you possibly can allow this expertise by utilizing a easy toggle in Play Console with a streamlined testing course of.

Play Games Sidekick retains gamers immersed in your recreation

  • Rewarding participant journeys: Players love seeing the effort and time they put money into video games be acknowledged and rewarded. By designing achievements that span the lifetime of the sport—celebrating development to discovering hidden surprises and even acknowledging failed makes an attempt—you may make a participant’s complete expertise really feel extra partaking and valued. By implementing prime quality achievements, you’ll grow to be eligible for Play Points quests that reward gamers for finishing every achievement and improve retention on your recreation.
  • Cross device gameplay:

    DREDGE rewards participant development via achievements

  • Cross machine gameplay: Players need the pliability to take pleasure in their favourite video games on any machine. We’ve seen video games optimized for a number of machine varieties—from cellular to pill to PC—drive larger participant engagement and spend.  To make these video games even simpler for gamers to seek out, we’re launching new in-store discovery options later this 12 months to prominently showcase titles with nice cross machine and enter assist.

    You may give your gamers the pliability to play how they need by including keyboard and mouse assist, in addition to controller assist—which additionally unlocks higher gaming with attachable cellular controllers and Android XR. Google Play Games on PC makes it simpler to deliver your cellular recreation to a brand new viewers with a streamlined distribution utilizing Play Console.

  • Start exploring Google Play Games Level Up today

    User expertise pointers by every program milestone

    Start exploring Google Play Games Level Up as we speak

    The Level Up program is rolling out in Play Console beginning as we speak. Player expectations and developer wants are at all times evolving. The Level Up program is designed to evolve with them which is why consumer expertise pointers and advantages could also be up to date over time. We’re dedicated to offering updates early so you may make knowledgeable choices about this system. 

    Google Play Games Level Up is how we’re investing in your success and creating the most effective expertise for gamers. We consider that by partnering to construct wonderful experiences, we are able to construct a stronger ecosystem for everybody.


    ¹ Games within the Casino class, together with social on line casino and real-money wagering titles, could have restricted entry to sure program advantages.
    ² You tab is accessible in international locations the place Google Play Points is obtainable. See the
    Play Points Help Center for particulars.


    This web page was created programmatically, to learn the article in its authentic location you possibly can go to the hyperlink bellow:
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