Luxe Report: Key Insights for Luxury Journey

Luxury vacationers are spending extra—however with larger intention. That’s one of many prime takeaways from the newly launched 2026 Virtuoso Luxe Report, which pulls insights from 2,485 Virtuoso-affiliated advisors throughout greater than 50 international locations.

According to the findings, vacationers within the luxurious section stay dedicated to exploration, however are more and more aware of worth and which means. Nearly half of advisors surveyed anticipate journey demand to rise in 2026, with 18 p.c anticipating a big enhance. More than half predict per-trip spending will climb modestly, underscoring a willingness to spend money on experiences that really feel restorative, private and genuine.

Key Trends

The Luxe Report recognized 5 key tendencies highlighting how upscale globetrotters are asserting their affect within the journey sphere for 2026. Among the 5 main journey tendencies shaping the yr forward:

• Crowd Control: Avoiding over-touristed locations and searching for snug climates have develop into hallmarks of the brand new definition of sustainable luxurious.

• From FOMO to Slow-mo: Many vacationers—notably Boomers and Gen X—are chasing bucket-list adventures with a way of urgency, but as soon as on the bottom, they’re slowing right down to savor the expertise.

• Unlimited Luxe: Ultraluxury is evolving to imply all-inclusive ease, with every little thing seamlessly organized, from personal transfers and Michelin-level eating to full resort buyouts.

Wellness additionally continues its rise, with Virtuoso advisors citing a surge in journeys centered on psychological well being, longevity and reconnection with nature. Multigenerational wellness journey is on the upswing, with mother and father and grandparents encouraging youthful members of the family to disconnect and recharge.

On the vacation spot entrance, Japan continues its ascent, rating simply behind Italy as the highest world vacation spot and prime choose for household journey. Iceland, Antarctica and Norway lead as the highest “Destinations on the Rise,” reflecting vacationers’ rising urge for food for cool, crowd-free environments.

Meanwhile, Morocco and Egypt have climbed the checklist, with demand for personal Nile cruises and early entry to the Grand Egyptian Museum driving curiosity. Other noteworthy risers embrace Vietnam, praised for its worth and genuine enchantment, and Canada, which seems in a number of classes for journey, household and solo journey.

For the complete 2026 Virtuoso Luxe Report, go to virtuoso.com.