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Keanu Reeves has hit out at AI deepfakes of the John Wick star promoting merchandise with out his permission, insisting “it’s not a lot of fun.”
In July, it was reported that Reeves pays an organization just a few thousand {dollars} a month to get the likes of TikTok and Meta to take down imitators.
In an in-depth article by The Hollywood Reporter, it was revealed that Reeves pays an organization referred to as Loti to challenge tens of 1000’s of social media account takedowns annually.
The much-loved (“you’re breathtaking!”) star of The Matrix and Cyberpunk 2077, THR mentioned, stands out as the most impersonated superstar on the web because of his blockbuster standing and lack of official social media presence, which creates a mystique round his private life.
Scammers are filling the void by creating faux pictures of Reeves showing to challenge political messages of every type, promoting dodgy merchandise, and, in excessive circumstances, creating faux Keanu Reeves accounts that construct relationships with their victims to finally persuade them to pay them cash. Reeves, it appears, is prime fodder for rip-off bait, and generative AI is making it simpler and extra convincing than ever.
Reeves spoke in regards to the challenge of AI and deepfakes in an interview with The Today Show to advertise his starring position in Waiting for Godot on Broadway alongside Bill & Ted co-star Alex Winter. He was first requested how he felt about an ‘AI wedding announcement’ photograph displaying he and his associate, visible artist Alexandra Grant, getting married — a picture Grant was forced to officially debunk.
“I hadn’t seen it until someone from the show showed it to me,” Reeves started. “I knew what was going on but I’d never seen it. We’re in that world, right?”
Reeves was then requested how he felt about AI variations of Keanu Reeves spreading throughout the web.
“I think that’s happening to a lot of people,” he replied.
Reeves was lastly requested how disconcerting it was for him to see these AI deepfakes of himself.
“Well, I mean, it’s not a lot of fun, you know!” he said, before holding his hand up to his face imitating receiving a phone call. “It’s like, ‘Hey, are you really selling this product?’ No!”
It’s not the primary time Reeves has expressed concern about synthetic intelligence. In a 2023 interview with Wired, he mentioned deepfakes have been “scary” and confirmed his movie contracts ban digital edits to his performing.
“What’s frustrating about that is you lose your agency,” Reeves mentioned on deepfakes. “When you give a performance in a film, you know you’re going to be edited, but you’re participating in that. If you go into deepfake land, it has none of your points of view. That’s scary. It’s going to be interesting to see how humans deal with these technologies. They’re having such cultural, sociological impacts, and the species is being studied. There’s so much ‘data’ on behaviors now.”
Reeves isn’t alone on this, after all. There have been quite a few high-profile circumstances wherein celebrities have complained publicly about faux adverts. In 2023, Tom Hanks warned followers that an AI model of his likeness was getting used with out his consent in a web based advert for a dental plan. Last yr, Morgan Freeman thanked followers who alerted him to AI-generated imitations of his voice on-line after a sequence of movies created by somebody posing as his niece went viral.
And in May this yr, Jamie Lee Curtis was compelled to attraction to Meta CEO Mark Zuckerberg in an Instagram publish as a result of she couldn’t get the corporate to drag an AI-generated advert that featured her likeness for “some bullshit that I didn’t authorize, agree to or endorse.”
Alexandra Shannon, head of strategic improvement at CAA, informed THR that there’s elevated concern about this challenge amongst artists, and referred to as for guidelines and laws to stop it from taking place.
When he is not paying firms to fight scammers, Keanu Reeves takes to the big-screen to point out off his real-life fight abilities. He not too long ago cameoed in John Wick spinoff Ballerina. A movie adaptation of BRZRKR, produced by and starring Reeves, is within the works for Netflix. And John Wick 5, as soon as once more starring Keanu Reeves, is in improvement, though we’re unsure when it is going to come out. Director Chad Stahelski not too long ago mentioned he is nonetheless attempting to work out tips on how to make Keanu Reeves in John Wick 5 make sense given the ending of 4.
Photo by John Lamparski/Getty Images.
Wesley is Director, News at IGN. Find him on Twitter at @wyp100. You can attain Wesley at [email protected] or confidentially at [email protected].
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