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Fujifilm has acquired a formidable 9 (!) photography- and videography-related honors on the 2025 Good Design Awards, organized by the Japan Institute for Design Promotion. This 12 months’s recognition spans a spread of Fujifilm merchandise throughout immediate cameras, compact cameras, movie cameras, and lenses.
Among the awarded merchandise, the Instax Wide Evo, Instax Mini 41, and Instax Mini LiPlay+ had been famous for combining playful, approachable design with intuitive options that make immediate images straightforward and gratifying. Fujifilm’s QuickSnap, a long-standing favourite in single-use cameras, was additionally acknowledged for its simplicity and continued relevance.
Two Fujinon lenses also received recognition: the XF23mmF2.8 R WR, designed for portability and everyday use, and the GF32-90mmT3.5 PZ OIS WR, a power zoom lens developed for the GFX system, offering optical image stabilization and a versatile focal range for both stills and video.
Lastly, Fujifilm’s filmmaking camera, the GFX Eterna 55, earned a place in the prestigious Good Design Best 100 for its advanced cinematic capabilities, elegant ergonomics, and commitment to visual storytelling. You can read more details about this win here.
While Nikon also earned seven Good Design Awards this year – spanning over mirrorless cameras, cine lenses, and binoculars, it didn’t receive recognition in the compact or instant categories. But then without any instant cameras in its lineup, Nikon wasn’t in the running.
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