Lifestyle so as to add 20 shops in 3 yrs, targets 10-20 lakh inhabitants cities

Devarajan Iyer, Executive Director and CEO of Lifestyle
| Photo Credit:
VISHAL DEY

Fashion retailer Lifestyle, a part of the Landmark Group, plans so as to add 15-20 shops over the subsequent two to 3 years, capitalising on sturdy double-digit development through the competition season and rising demand in smaller cities.

The firm recorded strong efficiency through the competition interval, beginning with Dussehra. “We are looking at strong single-digit like-for-like growth and strong double-digit overall growth,” stated Devarajan Iyer, Executive Director and CEO of Lifestyle.

The omnichannel push is gaining traction, with brick-and-mortar shops posting double-digit development whereas the digital enterprise is increasing at 25-30 per cent.

Beyond metros: Tier-2, tier-3 in focus

While 65 per cent of Lifestyle’s enterprise comes from the highest six to seven metros- Mumbai, Delhi, Bengaluru, Hyderabad, Chennai, Kolkata, Pune, and Ahmedabad, the retailer is more and more focusing on cities with populations of 10-20 lakh, the place premium trend demand is catching up with metros.

“In the last two years, we’ve added 30 stores. We will add at least 15-20 stores in the next two to three years, focusing on these emerging markets,” Iyer stated.

The firm can be investing in bigger, experience-driven retailer codecs and renovating key shops to strengthen its place as an anchor model throughout premium malls and high-street places.

This 12 months, Lifestyle plans to renovate 9 shops throughout high-traffic, marquee places, of which 5 have been accomplished. Lifestyle has deliberate eight extra for subsequent 12 months.

“Our focus is on top-performing, high-decibel stores where we have our largest footfalls,” Iyer defined.

Published on October 26, 2025