Fujifilm Opens ‘House of Photography’ Spaces in Barcelona and Porto

Fujifilm celebrated the opening of two new “House of Photography” areas in Europe this week. The first was in Barcelona, Spain, on November 5, and the second in Porto, Portugal in the present day, November 7.

Fujifilm House of Photography areas are designed to be elegant, subtle, accessible areas for professionals and normal followers of pictures to study and benefit from the tradition of the passion. The new Barcelona house — positioned within the coronary heart of town at Gran de Gràcia 1 — is organized into totally different areas impressed by Fujifilm’s product ranges and “the photographic experience that each of them brings.” Visitors will see each Instax and X Series areas, one which is described as “dynamic and fun” to reflect the immediacy of prompt pictures, whereas the opposite space is “dedicated to the X Series, where technology, style, and work merge for those looking to capture the world with artistic sensitivity.”

Fujifilm’s GFX sequence cameras are additionally current, in a “exclusive and sophisticated” space that’s meant to attraction to and replicate the viewers for medium format digital.

Barcelona’s House of Photography additionally incorporates a gallery house that can characteristic rotating exhibitions. Until December 12, Barcelona’s House of Photography will characteristic work from photographer Pilar Aymerich, whose work dates to the Seventies and Nineteen Eighties, contrasted with the trendy pictures of Toni Amengual. Both photographers are showcasing their pictures of Barcelona, and the exhibit is supposed to distinction previous and current.

“We are very proud to open the 2nd HOUSE OF PHOTOGRAPHY in Europe. A project that transcends the commercial to become the home of inspiration and photographic creation, whose objective is to make photography the eighth art,” Eduardo López, Director of Imaging and Recording Media at Fujifilm Spain, says.

Barcelona isn’t the one metropolis in Europe to get a brand new House of Photography this week, although. Porto, Portugal, obtained the third Europe-based House of Photography as effectively, which opens in the present day.

The house is positioned on Rua Sá da Bandeira and is split into two flooring with a complete of 220 sq. meters of house. It guarantees an analogous expertise to the one in Barcelona and can supply exhibitions by each Portuguese and worldwide artists, workshops, occasions, and product expertise areas. Porto’s location price about €500,000 to open, placing into perspective Fujifilm’s funding in these areas.

Both House of Photography places additionally embody a retail portion, which can promote merchandise bearing the “House of Photography” branding in addition to equipment for Fujifilm cameras.

Image credit: Fujifilm