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The solar got here out simply in time for Whiskey x Leather’s 10-year celebration in Montecito.
When homeowners Ariel Hujar and Zee Chew first hung their signal a decade in the past, nobody fairly knew what to anticipate from the trendy new store at 1101-A Coast Village Road, on the intersection with the western finish of Coast Village Circle.
I’ll admit, I used to be one of many curious onlookers guessing what would possibly unfold in that charming area.
On opening day again in 2015, the pair welcomed women and men, mothers and daughters, and anybody with a love for easy California model.
With robust roots in native retail, Chew and Hujar took the leap into entrepreneurship — and 10 years later, they’re nonetheless thriving, now with a second retailer in San Diego.
Their imaginative and prescient was easy however impressed: to mix trendy sophistication with the relaxed, sun-soaked spirit of California residing.
What started as one boutique has grown into a life-style model recognized for its approachable edge, trend-aware model, and curated number of equipment and attire from established and rising designers alike.
“The true heart of Whiskey x Leather has always been its people,” Hujar stated.
She and Chew have constructed a loyal neighborhood by means of genuine relationships, private styling and a welcoming, down-to-earth expertise.
“The true heart of Whiskey x Leather has always been its people.”
Ariel Hujar
From pop-ups and designer trunk reveals to supporting native artisans, their shops have change into gathering locations for creativity, connection and enjoyable.
The Nov. 8 anniversary celebration mirrored that spirit completely, with drinks served from a Winnebago, appetizers, a photograph sales space, giveaways and in-store items — all in gratitude to the purchasers who made it attainable.
But it wasn’t simply concerning the retailer. Chew and Hujar held a raffle to boost funds for Isla Fay, a neighborhood toddler lately recognized with and present process remedy for T-cell leukemia at Santa Barbara Cottage Hospital.
Even in case you missed the raffle, you possibly can click here to make an online donation. In lower than two weeks, a GoFundMe account has raised greater than $141,000 for Isla.
Noozhawk was the primary native publication to welcome Whiskey x Leather and these younger entrepreneurs 10 years in the past. Here’s to Hujar, Chew and 10 extra years of California cool.
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