Opportunities to stream from WA Fine Wine Showcase in China

• 200
  wines from 30 WA wineries to characteristic in WA Fine Wine Shanghai Showcase
• Wine
  business collaboration to drive demand for premium WA wines
• Cook
  Government dedicated to diversifying WA’s economic system by offering high quality jobs and
  enterprise alternatives

The Cook Government is supporting a bespoke commerce promotion in China
this week to seize export market alternatives for premium Western Australian
wine.

The WA Fine Wine Shanghai Showcase options 200 choices from 30
main wineries from Margaret River, the Great Southern, Swan Valley,
Geographe, and Pemberton.

International importers, distributors, and hospitality sector
representatives will pattern and enjoyment of a number of high WA crimson and white
wines.

The showcase, hosted in partnership with Wines of Western Australia,
will join potential patrons with suppliers, whereas exploring the distinctive
traits, range, and provenance of the boutique assortment.

WA wine exports to China have grown by 65 per cent in worth and 39
per cent in quantity for the yr to September 2025, resulting from a shift in
demand to premium wines and a rising curiosity in white wine. 

International wine patrons have descended on Shanghai to supply product
for Chinese New Year, following the current China International Import Expo
(CIIE) and for the world’s largest wine and spirits commerce exhibition ProfessionalWine
later this week.

The Cook Government
supported a WA show at CIIE, which included 24 companies spanning alcoholic
and non-alcoholic drinks, seafood, honey, dairy, fibre, and packaged items.

China stays Western Australia’s largest marketplace for agrifood, fisheries,
and forestry exports in 2024-25, valued at $3.14 billion, accounting for 25 per
cent of the State’s exports

Comments attributed to Regional Development Minister Stephen Dawson:

“WA is house to distinctive producers and initiatives just like the WA Fine
Wine Shanghai Showcase assist unlock new commerce alternatives and drive financial
development.

“The Cook Government is proud to assist WA’s wine business because it
continues to innovate, collaborate, and compete on the world stage.”

Comments attributed to Great Southern Minister Reece Whitby:

“Few locations mix
breathtaking landscapes with such refined winemaking just like the Great Southern.

“Events like this assist put the area on the map, supporting native producers,
creating jobs, and contributing to a extra various regional economic system.”

Comments attributed to South West Minister Don Punch:

“The WA Fine Wine Shanghai Showcase is a partnership that responds to
the altering tastes of the China market, which sees a extra subtle palate
and a rising style for white wine.

“The Cook Government is supporting initiatives just like the showcase that
pivot to altering tendencies and assists our wine business to extend its share of
the worldwide market.”