THE LUCE, ST. PETE BEACH’S NEWEST COASTAL LIFESTYLE RETREAT TO WELCOME GUESTS EARLY 2026

Joining Marriott Bonvoy’s Tribute Portfolio, the Stunning Beachfront Escape is
Set to Open Early Next Year

ST. PETE BEACH, Fla., Nov. 12, 2025 /PRNewswire/ — The extremely anticipated new addition to St. Pete Beach’s vibrant shoreline, The Luce, a Tribute Portfolio Hotel, is about to make its debut early 2026. Owned by The LCP Group, helmed by CEO Francis Lively, and managed by Crescent Hotels & Resorts, the lodge serves as the most recent addition to the Tribute Portfolio model, the rising assortment of characterful, impartial accommodations from Marriott Bonvoy. With 200 trendy lodging, together with a collection of bungalow studio suites, The Luce will supply visitors a playful but polished 9 acre beachfront retreat designed for each rest and celebration.

“The Luce represents LCP’s commitment to creating distinctive hospitality destinations that elevate both the guest experience and the communities in which we invest,” mentioned Lively. “With The Luce, we’re honoring the charm and culture of St. Pete Beach and we’re proud to bring a project to market that reflects this.”

The Luce will mix the nice and cozy familiarity of Bonvoy perks with a distinctly Floridian expertise, celebrating countless sunshine, eclectic tradition and the laid-back sophistication of Florida’s Gulf Coast. Visitors can savor two distinct eating experiences, capturing the flavors and spirit of St. Pete Beach. Sundrop, the property’s coastal-inspired foyer restaurant and bar, will supply indoor and out of doors seating with a vibrant seven-day brunch and dinner service. On the sand, Baby Turtle Beach Club will deliver informal American Coastal fare to the seaside and pool from day to nightfall,  excellent for daytime lounging and night sunsets. Guests will take pleasure in direct seaside entry with a vigorous seaside bar that includes St. Pete Beach’s largest pool, full with curated experiences. Visitors will even expertise The Luce’s signature life-style programming, together with weekend yoga lessons, stay DJ “Groove Sessions,” a nightly sundown social and entry to The Luce’s curated music playlist. Poolside cabanas, butlers, garden video games, a 24-hour health middle and a classy retail boutique additional spherical out the property’s choices.

“We embraced our setting on one of the country’s top beaches, creating modernized rooms, meeting spaces, and dining experiences that embrace the outdoor lifestyle that we all seek in the sun,” mentioned Peter Sullivan, Chief Operating Officer of The LCP Group.

From the second visitors step inside The Luce, they’re immersed in an environment that blends nostalgic appeal with trendy sophistication. The lodge’s design reimagines the playful spirit of the ’60s and ’70s in Florida by means of daring patterns, flamingo-pink accents and plush palm greens, layered with glossy stone, stylish rattans and up to date finishes. Statement fixtures and curated particulars nod to St. Pete’s eclectic, elevated type and relaxed coastal ease. Throughout the house, communal area of interest nooks invite celebration and connection for lodge visitors and native guests.

Guest rooms are outfitted with plush king or double queen beds, Lavazza café machines, good TVs with streaming and premium tub facilities in partnership with Scandinavian haircare model SACHAJUAN. Bungalow Suites function non-public out of doors lounges with handy QR code ordering, whereas Lanai Rooms present semi-private out of doors seating simply steps from the pool. The Luce’s design attracts inspiration from St. Pete’s layered historical past, like the luxurious botanical sanctuary of Sunken Gardens and the kitschy appeal of retro Florida.

The lodge will even boast over 14,000 sq. toes of mixed occasion house throughout seven indoor and out of doors curated areas designed to encourage connection, celebration and unforgettable moments. The Luce’s venues embrace a 2,280-square-foot ballroom, 4 versatile indoor choices, and the Palm Court and the Palm Pavilion, that are positioned open air and have breathtaking backdrops of the Gulf Coast offering the chance to have a good time occasions with as much as 200 individuals.

Conveniently positioned within the coronary heart of St. Pete Beach, The Luce provides visitors easy entry to the shoreline, native eating and the cultural vibrancy of Downtown St. Petersburg- house to acclaimed museums, galleries and boutique accommodations. The Luce is well accessible from a number of close by airports, together with  St. Pete–Clearwater International Airport (PIE) and Tampa International Airport (TPA).

As a newly minted member of the Tribute Portfolio, visitors of The Luce will be capable of earn and redeem Marriott Bonvoy factors throughout their stays and luxuriate in all the advantages of staying as a member. Marriott Bonvoy’s extraordinary portfolio provides famend hospitality in essentially the most memorable locations on this planet, with over 30 manufacturers which are tailor-made to each sort of journey. The international journey program additionally provides members unique experiences on Marriott Bonvoy Moments and unparalleled advantages together with free nights and Elite standing recognition.

The Luce is positioned at 6300 Gulf Blvd, St Pete Beach, FL 33706. For extra data please go to www.thelucehotel.com.

ABOUT THE LUCE

Opening early 2026, The Luce is St. Pete Beach’s latest Marriott Tribute Portfolio property, designed as a uniquely Floridian coastal retreat that blends basic retro appeal with trendy sophistication. Featuring 200 visitor room lodging, two authentic eating ideas and St. Pete Beach’s largest pool, The Luce provides an eclectic hospitality expertise that balances energizing celebrations with restorative leisure. The lodge options two distinct eating experiences: Sundrop Brasserie and Baby Turtle Beach Club. With each day activations, a vigorous seaside bar with stay music, wellness programming and direct entry to the Gulf Coast shoreline, The Luce invitations vacationers and locals alike to “follow the light” and embrace the spirit of Florida’s Sunshine City. Follow alongside on Instagram @thelucehotelspb.

ABOUT THE LCP GROUP, L.P.

The LCP Group, L.P. (“LCP”) is a number one non-public actual property funding supervisor with roughly $1 billion in belongings beneath administration and a monitor file spanning greater than 5 a long time. Since 1973, LCP has targeted on hospitality investments by means of built-in fairness and financing methods executed with top-tier institutional companions. On the fairness aspect, LCP acquires well-located accommodations with clear repositioning upside—executing renovation and rebranding applications that improve asset high quality and long-term worth. Leveraging programmatic relationships and co-investment platforms, LCP buildings high-leverage capital options to help acquisition, redevelopment, development, and transitional enterprise plans. Backed by long-standing institutional partnerships, disciplined underwriting, and energetic asset administration, LCP delivers constant, institutional execution nationwide.

ABOUT SAFANAD

Safanad is a principal-led funding firm with in-house funding and asset administration capabilities. Committed to enterprise constructing, Safanad delivers enduring worth by investing with conviction, working with an athlete’s self-discipline, and aligning deeply with buyers to develop nice companies for the long-term. Safanad has platforms in Digital Infrastructure, Education, Healthcare, and Real Estate. The agency operates globally from co-headquarters in New York and Riyadh. For extra data, please go towww.safanad.com

ABOUT CRESCENT HOTELS & RESORTS

Crescent Hotels & Resorts is an award-winning, nationally acknowledged, operator of accommodations and resorts with over 120 properties within the United States & Canada. Crescent is among the few elite administration firms authorised to function upper-upscale and luxurious accommodations beneath the model households of Marriott, Hilton, and Hyatt. Crescent additionally operates a group of impartial and life-style properties beneath the Latitudes Collection umbrella. Powered by revolutionary, forward-thinking consultants, Latitudes is a contemporary administration platform for life-style accommodations and resorts the place artistic ideas join with trendy vacationers from city boutique accommodations to oceanside luxurious resorts. Crescent’s shoppers embrace premier REITs, non-public fairness companies and main builders. For extra data, please go to www.crescenthotels.com and www.latitudesbycrescent.com or join with Crescent on LinkedIn.

ABOUT TRIBUTE PORTFOLIO®
Tribute Portfolio is a rising international household of characterful, impartial accommodations drawn collectively by their ardour for fascinating design and their drive to create vibrant social scenes for visitors and locals alike. With greater than 160 accommodations in over 35 nations and territories around the globe, Tribute Portfolio has struck a chord with those that hunt down impartial experiences and crave a reference to the group when touring. For extra data, please go to www.tributeportfolio.com and keep related on Instagram, X, and Facebook. Tribute Portfolio is proud to take part in Marriott Bonvoy®, the worldwide journey program from Marriott International. The program provides members a unprecedented portfolio of worldwide manufacturers, unique experiences on Marriott Bonvoy Moments and unparalleled advantages together with free nights and Elite standing recognition. To enroll at no cost or for extra details about this system, go to marriottbonvoy.com.

Media Contact: Carma Connected, [email protected], (305) 438-9200

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