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Call of Duty: Black Ops 7 is out as we speak, and if you happen to thought we had been going to make it by the day with out an AI-generated artwork scandal, I’m right here to inform you, hoo boy, you are dwelling within the mistaken yr. I am unable to say with 100% certainty that there’s generative AI artwork in Black Ops 7, however an terrible lot of followers certain suppose there’s, and with good purpose.
Images of what individuals consider to be AI-generated artwork property have been showing throughout social media and Reddit, with complaints focusing totally on calling card pictures due to their overt Studio Ghibli styling. AI-generated Ghibli pictures have been all the fad since earlier this yr: In March, as an illustration, OpenAI CEO Sam Altman swapped his profile image on X for a Ghibli-style portrait that is still there to at the present time, regardless of Japan’s largest manga writer not too long ago accusing OpenAI of “trampling on the dignity of artists” with its Sora 2 video app.
They have fucking ai ghibli calling cards for the campaign in Bo7 man this is so fucking funny pic.twitter.com/FXvOHpiQ3mNovember 13, 2025
And Bluesky:
Not to interrupt immersion however once I got here up with Tee’s boss i had them be a name of obligation fan trigger I like very silly particulars like that. So it might make sense for me to get Black ops 7 and stream it however how am i able to pay 70 bucks for such AI slop. I dropped Fragpunk for a similar purpose. Shit sucks
— @teetheclown.bsky.social (@teetheclown.bsky.social.bsky.social) 2025-11-14T21:02:17.273Z
And after all, Reddit:
So these calling cards are DEFINITELY AI generated right? from r/CODBlackOps7
Personally, my first query right here can be, why the hell would you utilize Ghibli-style pictures in a Call of Duty recreation? It is senseless. Fallout will get away with that form of stylistic mash-up as a result of it is thematically acceptable, and in addition Fallout has been doing it ceaselessly. But Black Ops? I’m not a fan of the sequence however I do not recall this kind of visible discord in earlier entries.
Those of you who can keep in mind again to final yr will know that is not the first time Activision has used generative AI to make in-game property: They’re current in Black Ops 6 (and Modern Warfare 3) as properly. But in that case, the visuals had been comparatively regular and it took months of suspicion and allegations earlier than Activision copped to it.
The Black Ops 7 calling card pictures stand in sharp distinction to these pictures, although, which simply kind of sucked (and had dangerous fingers), and the sensation amongst some is that by utilizing the favored Ghibli type, Activision is displaying a whole indifference to the potential for backlash. Where beforehand it might need taken a softer, extra delicate method to generative AI, this time round it is simply rubbing individuals’s faces in it.
Activision makes no secret of the truth that it makes use of AI, though as is the way in which with large companies, specifics are in brief provide. The Black Ops 7 Steam page carries an compulsory AI generated content material disclosure: “Our team uses generative AI tools to help develop some in game assets.”
That’s not a lot to go on, and sadly Activision wasn’t a complete lot extra useful in an announcement offered to PC Gamer. “Like so many around the world, we use a variety of digital tools, including AI tools, to empower and support our teams to create the best gaming experiences possible for our players,” Activision stated. “Our creative process continues to be led by the talented individuals in our studios.”
It’s an empty little bit of “people first!” noise that would simply as simply check with somebody punching prompts into the plagiarism machine as precise artists creating precise artwork. Neither does it handle the very simple query of, are these particular pictures gen-AI? The truth is, I do not know for sure, however given the preponderance of proof I’m going to imagine that, yeah, they most likely are.
For the document, I’ve completed my finest to bully Activision into offering extra specifics on the calling card pictures. I do not anticipate it will relent, however I’ll replace this story if it does.
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