From cat meals to devices: what Ukrainians purchase on Black Friday

Ukrainians are more and more taking part within the world advertising phenomenon of Black Friday. According to Rozetka market analysts, shoppers are most curious about sensible devices, akin to smartphones and laptops, in addition to kids’s merchandise and cellular equipment. However, among the many actual purchases in 2024, the demand for cat meals, alcoholic drinks, and even sure home items was fairly excessive. The costliest merchandise had been the MSI Titan gaming laptop computer for UAH 284,475 and a Samsung TV for nearly UAH 280 thousand.

Source Minfin

Residents of huge cities, together with Kyiv, Odesa, Lviv, and Dnipro, stay essentially the most energetic buyers in the course of the promotions. In these areas, items akin to New Year’s presents, espresso and private care merchandise are in demand. Despite the rising curiosity in Ukrainian manufacturers, shoppers largely select confirmed worldwide affords throughout Black Friday.

Experts predict that in 2025, folks will see the same development with an emphasis on the practicality of products. It is predicted that expertise will proceed to be within the high of the specified merchandise, however actual purchases might be extra prone to be for equipment and peripherals. For efficient buying, consultants advise to begin creating lists of desired merchandise prematurely.