Tokyo Lifestyle Proclaims Strategic Investment Partnership to Speed up Enlargement in Hong Kong and Australia

Tokyo, Japan, Dec. 01, 2025 (GLOBE NEWSWIRE) — Tokyo Lifestyle Co., Ltd. (“Tokyo Lifestyle” or the “Company”) (Nasdaq: TKLF), a retailer and wholesaler of Japanese health and beauty merchandise, sundry merchandise, luxurious merchandise, digital merchandise, collectible playing cards, fashionable toys in addition to different merchandise in Hong Kong, Japan, North America, Thailand, Vietnam and the United Kingdom, as we speak introduced that its Hong Kong subsidiary, Tokyo Lifestyle Limited (“TKLF HK”), entered into an funding and operational goal settlement on November 18, 2025 (the “Agreement”) with a Hong Kong-based non-public investor (the “Investor”) to develop and develop the Company’s directly-operated retailer community in Hong Kong and Australia.

The collaboration is anticipated to strengthen Tokyo Lifestyle’s strategic presence in Hong Kong and Australia, speed up the rollout of latest immediately operated shops, and improve the Company’s regional operational capabilities.

Pursuant to the Agreement, the Investor will commit HKD 10 million (roughly US$1.28 million, the “Initial Investment”) by December 31, 2025, to fund the enlargement and operations of TKLF HK’s bodily retail shops in Hong Kong and Australia. The funding might be primarily allotted to retailer leasing, fit-out, stock procurement, staffing, advertising and marketing and different associated working bills. The Investor will oversee strategic planning, website choice, retailer build-out, workforce recruitment, fund supervision and periodic board reporting.

As consideration for the Initial Investment, TKLF HK agrees to nominate the Investor as a director of TKLF HK for a two-year time period commencing on the Agreement’s efficient date. In addition, the Investor has agreed to think about offering extra funding ought to the Company require additional funding following the completion of the Initial Investment, with the quantity and timing to be decided via mutual negotiation.

The Agreement units an operational goal of opening no fewer than 15 immediately operated shops throughout Hong Kong and Australia inside two years. If the goal can’t be met attributable to power majeure or main enterprise changes, the events will negotiate an applicable extension or modification.

Mr. Mei Kanayama, Principal Executive Officer of Tokyo Lifestyle, commented: “We are delighted to welcome this strategic partner as we continue to strengthen our footprint in Hong Kong and Australia, two core markets in our global growth strategy. With a long-term vision in mind, we are pleased to bring in an additional partner to reinforce our regional presence and accelerate future expansion. This collaboration also serves as an important complement to our broader global expansion blueprint, particularly by diversifying our cooperation models and optimizing resource allocation to support growth beyond Asian markets. Looking ahead, we may adopt multiple approaches to further accelerate our business expansion and market presence in Europe and the United States, which remain key pillars of our worldwide strategy. We believe this collaboration marks a significant milestone in our internationalization efforts, enhancing market penetration and brand influence while laying a solid foundation for future revenue growth.”

About Tokyo Lifestyle Co., Ltd.

Headquartered in Tokyo, Japan, Tokyo Lifestyle Co., Ltd. (previously often called Yoshitsu Co., Ltd) is a retailer and wholesaler of Japanese health and beauty merchandise, sundry merchandise, luxurious merchandise, digital merchandise, collectible playing cards, fashionable toys, and different merchandise in Hong Kong, Japan, North America, Thailand, Vietnam and the United Kingdom. The Company affords varied magnificence merchandise (together with cosmetics, skincare, perfume, and physique care merchandise), well being merchandise (together with over-the-counter medicine, dietary dietary supplements, and medical provides and units), sundry merchandise (together with dwelling items), collectible playing cards and stylish toys (together with Pokémon playing cards, BE@RBRICK and different fashionable merchandise) and different merchandise (together with meals and alcoholic drinks). The Company at present sells its merchandise via directly-operated bodily shops, via on-line shops, and to franchise shops and wholesale prospects. For extra info, please go to the Company’s web site at https://www.ystbek.co.jp/irlibrary/.

Forward-Looking Statements

Certain statements on this press launch are forward-looking statements, inside the that means of Section 21E of the Securities Exchange Act of 1934, as amended, and as outlined within the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements contain recognized and unknown dangers and uncertainties and are primarily based on present expectations and projections about future occasions and monetary tendencies that the Company believes could have an effect on its monetary situation, outcomes of operations, enterprise technique, and monetary wants. Investors can establish these forward-looking statements by phrases or phrases equivalent to “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “potential,” “continue,” “is/are likely to,” or different comparable expressions. The Company undertakes no obligation to replace forward-looking statements to mirror subsequent occurring occasions or circumstances, or adjustments in its expectations, besides as could also be required by regulation. Although the Company believes that the expectations expressed in these forward-looking statements are cheap, it can not guarantee you that such expectations will transform right, and the Company cautions buyers that precise outcomes could differ materially from the anticipated outcomes and encourages buyers to evaluation different components which will have an effect on its future leads to the Company’s filings with the U.S. Securities and Exchange Commission.

For extra info, please contact:

Tokyo Lifestyle Co., Ltd.
Investor Relations Department
Email: [email protected]

Ascent Investor Relations LLC
Tina Xiao
President
Phone: 1-646-932-7242
Email: [email protected]