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Check out these must-read books by Coachella Valley authors
Coachella Valley authors are making waves with their newest releases, starting from AI thrillers to heartfelt memoirs. Here’s a couple of to take a look at.
When the writer of the 100 Things to Do books reached out to author/PR skilled Lydia Kremer to put in writing a e-book concerning the better Palm Springs space, they picked the fitting individual to do the job.
Ahead of her Jan. 15 Friends of the Desert Hot Springs Library e-book discuss, let’s get to know this desert native slightly extra.
Kremer, who hails from Hollywood, moved to the desert 30 years in the past, and he or she introduced together with her a formidable fame as a publicist for the 1984 Olympics in Los Angeles. Her writing talents got here into play when she was requested to put in writing the historical past of Venice, California on its seventy fifth birthday. Kremer additionally spent 25 years touring the world as a journey author.
Her fame for getting issues finished lured her to Palm Springs, the place she did publicity for the Palm Springs Bureau of Tourism, Palm Springs Art Museum, Eisenhower Medical Center, Palm Springs International Film Festival, Bighorn Institute and the Agua Caliente Band of Cahuilla Indians.
Surrounded by the fantastic thing about the desert, she turned a robust advocate for environmental, cultural and architectural preservation. She liked the ambiance of distinguished film stars, writers, U.S Presidents, architects and the Cahuilla Tribe, which inhabited the realm. She was notably within the mid-century fashionable architects who had freedom to experiment with progressive concepts and supplies within the desert.
Kremer can also be nicely versed in preservation and structure, having served on the statewide California Preservation Society Board, in addition to the board on the Architectural and Design Council on the Palm Springs Art Museum. When a small influential group got here collectively to debate having occasions reminiscent of home excursions to enhance the prevailing Modernism Show and symposiums on mid-century fashionable structure on the Palm Springs Art Museum, they selected Kremer to function director of public relations for what turned Modernism Week.
From 2006-2012, she served as PR director for Modernism Week, which introduced individuals from all around the world and boosted tourism and financial influence not solely to Palm Springs however to the wonders of the whole Coachella Valley.
Before Modernism Week, Kremer had promoted tourism all through the Coachella Valley with a group artwork challenge. In collaboration with the well-known author Sidney Sheldon and his spouse, Alexandra, Kremer turned the Project Coordinator for the “Path of the Bighorn,” a challenge that concerned every of the 9 cities getting quite a lot of giant individually painted sheep sculptures displayed. This introduced collectively the group leaders who supplied assist and plenty of celebrities — together with Cher. After one 12 months, the sheep have been auctioned off with the proceeds going to profit the Bighorn Institute in Palm Desert.
With a fame as a author and a background in selling the wonders of the desert together with the flora, fauna, mountains and 360 days of sunshine, it wasn’t a coincidence that Reedy Press has invited her to do a 3rd version of her e-book “100 Things to Do in Palm Springs Before You Die.” The new editions will embody, however usually are not restricted to, the Agua Caliente Cultural Museum, named by Time Magazine as one of many world’s biggest locations, the Plaza Theater, the Historic Rock House in Desert Hot Springs, and new eating places and leisure venues.
When requested concerning the connection between writing and public relations, Kremer’s reply was “Words are the connective tissue for both efforts. The writer’s word shape public opinion.”
If you go
What: Friends of the Desert Hot Springs Library presents a chat by creator Lydia Kremer
When: 1-2:30 p.m. Thursday, Jan. 15
Where: Desert Hot Springs Library, 14-380 Palm Drive, Desert Hot Springs
Cost: Free
More Info: 760-329-5926, 925-788-9862
This web page was created programmatically, to learn the article in its unique location you possibly can go to the hyperlink bellow:
https://www.desertsun.com/story/life/entertainment/books/2026/01/08/100-things-to-do-in-palm-springs-author-talks-travel-architecture-lydia-kremer-desert-hot-springs/88087007007/
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