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A brand new leak from tech YouTuber der8auer claims that Nvidia is ending a program dubbed “OPP”, purportedly an incentive scheme utilized by Nvidia to make sure that at the least a few of its graphics playing cards have been bought to shoppers at MSRP by AIBs like Asus and others.
By method of historic background, the creator mentioned in his YouTube video that Nvidia’s GPUs have been beforehand being bought for method above the recommended retail value for the previous couple of generations, and shoppers have been beginning to discover and complain about it. So, the corporate instituted the OPP program, which, in response to de8auer’s sources, is a few kind of money again for taking part AIB companions. Although the techtuber doesn’t know what OPP stands for, that is the way it allegedly works: board companions promote some fashions at MSRP after which report that again to Nvidia, after which the GPU producer would give them a rebate on the price of the chip and the reminiscence of that specific GPU they bought.
According to der8auer’s leak, Nvidia apparently stopped this program a couple of days in the past. The sources didn’t say the explanation behind the transfer, though it’s straightforward to surmise that it’s attributable to the continued reminiscence disaster. We’ve reached out to Nvidia for remark. There have been rumors late final yr that the company no longer bundled VRAM with the GPU chips that board partners ordered, but Nvidia refuted this at CES, telling HardwareLuxx [machine translated], “No changes on how Nvidia is handling the memory allocation.”
If the OPP program is certainly actual, evidently the continual enhance in reminiscence pricing is making it troublesome even for Team Green, with its document revenues fueled by the increase in AI infrastructure build-out, to maintain the GPU and reminiscence subsidy that enables board companions to at the least promote some fashions at MSRP.
RTX 5070 Ti isn’t end-of-life, however count on restricted provide anyway
Aside from the top of the “OPP,” der8auer additionally touched on the latest RTX 5070 Ti information. Another YouTube channel, Hardware Unboxed, was instructed by an Asus consultant that the RTX 5070 Ti and RTX 5060 Ti 16GB have been discontinued or marked as end-of-life (EOL). Asus refuted this a few hours later, saying that “Certain media may have received incomplete information from an Asus PR representative regarding these products,” and that “Asus has no plans to stop selling these models.”
However, industry sources reportedly told the tech tuber that Nvidia is prioritizing the RTX 5080 over the RTX 5070 Ti for its GB 203 supply. Both GPU models use the same chip, but since the GB 203 has a high yield rate, it’s been rumored that the GPU manufacturer wants to maximize its profits and prioritize the more expensive RTX 5080. Because of this, some say that the supply for the 5070 Ti will be heavily cut and that it’s going to be shifted towards the 5080.
Nevertheless, that does not mean we expect to see RTX 5080 prices to drop. In fact, the opposite has been true in recent days, with prices for different RTX 5080 models from various AIBs showing an increasing trend on Amazon. And with demand for both memory and AI chips remaining strong, we don’t expect gamers and their wallets to get a reprieve anytime soon.
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